A digital hub where brands can connect with influencers and content creators, TikTok Shop is a vital tool for ecommerce and marketing individuals, and one of the key platforms in the estimated billion dollar creator economy.

On March 5, 2024, Google implemented a significant update to its Search Engine Algorithm aimed at improving user search experience by enhancing content quality and combating spam. 

The digital industry is driven by privacy-safe and targeted advertising or “ad addressability.” In other words, being able to target specific groups with personalized content in a way that’s compliant with modern privacy regulations. Amazon Marketing Cloud (AMC) is a powerful tool to help brands achieve scalable and effective ad addressability. 

We are thrilled to announce Jacques van Niekerk is taking the helm as Incubeta’s new Global CEO. Jacques’s appointment marks a significant moment in our journey, as we continue to expand our global impact and enhance our suite of data-driven services to meet the evolving needs of our clients worldwide.