Entries by Christina Ahmed

Facebook and Instagram’s New Holiday 2015 Behaviour Segment

With Christmas fast approaching, Black Friday less than a week away, and online shopping on the rise, retailers are heavily focused on maximising their digital advertising sales this holiday season. A recent survey by The National Retail Federation shows that the average person plans to carry out 46% of their browsing and buying online. As […]

Facebook Has Introduced New Features for Local Advertising

With the aim of making advertising easier for local businesses, Facebook introduced local awareness ads in the US in October 2014, and rolled them out to the UK and other territories last summer. Local Awareness is one of Facebook’s campaign objectives; it can target people when they are within a certain distance of a store […]