While you read this, hopefully you are already reveling in what a successful festive period you’re having and looking forward to maximizing a very significant sales period, even with the rise of Black Friday. For industries outside of retail such as travel and home, this also indicates the peak of the year increasing in wider […]
About Craig Brown
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Entries by Craig Brown
Black Friday may be over but it’s just the beginning of the holiday shopping season. For many online retailers, we are now at the peak of trading, which can make or break your year. This blog kicks off our ‘12 Days of Christmas Strategy’ series. For the next 12 [business] days we will be providing […]
Google have relaunched their Black Friday/ Cyber Monday ad extension to make more of the weekend! The ad below is an example of this new Black Friday Paid Search ad, which was available in the US only last year. The ad allows you to add specific Black Friday and Cyber Monday attributes to your ad […]