Entries by Russell

Black Friday Online Sales Performance 2016

There was a lot of talk before Black Friday suggesting that this season would not see nearly the same growth as it had in previous years. In fact, advertisers anticipated that in-store sales would take a massive hit as most people turned to the internet for the majority of their shopping. Now that Black Friday […]

Black Friday Trends 2016

The busiest shopping period of the year is once again fast approaching and this year’s Black Friday extravaganza, is again expected to exceed previous years for e-commerce. Black Friday has long been a popular shopping day in the US, traditionally the day after Thanksgiving when retailers kicked off the festive sales period and ‘moved into […]

Demographics for Search Ads – The Lowdown

Google has introduced a number of new AdWords changes in the last quarter, with expanded text ads and bid multipliers for tablet devices arguably being the most significant for Paid Search advertisers. However, over the last few weeks, they have rolled out the latest new feature for all AdWords accounts: Demographics For Search Ads targeting (DFSA) […]

2014 Christmas Sales Trends and Insights

This Christmas just passed, the UK saw some interesting and rather unexpected shopping trends. The rate at which consumers purchased online seemed to outpace even what the most experienced retailers forecasted; “click and collect” was the delivery method of choice, and mobile sales surpassed all expectations. According to IMRG there was a 14% increase in […]

New Google privacy feature for web users

  Privacy is a primary concern for many web users, and is a subject that continues to play out widely across the media.   This on-going concern has prompted Google to introduce a number of initiatives to allay user privacy fears as ads become more and more targeted to consumers based on their online behaviour. […]

Understanding the new Extended sitelinks

  Google first introduced Extended sitelinks in beta back in early 2012 (originally called Enhanced sitelinks), and these have been slowly rolling out across the UK since.   In mid-June Google introduced a brand new upgrade within the feature which allows advertisers to improve the control of sitelink specificity within their ads. The feature, available […]