Entries by Sandra

NMPi Celebrates Another Four Nominations!

The good news keeps rolling in! In addition to our recent shortlist at the European Search Awards, NMPi have been shortlisted once again for the Drum Search Awards and the Drum Marketing Awards. We’re excited to be included in this list of global industry leaders.   Drum Search Awards: Entering their third year, they look to […]

When Your Exact Match Isn’t Your Exact Match…

Google announced important changes coming to Exact Match last month and implemented these changes last week. Google is including (and excluding) function words, such as ‘a’, ‘the’, ‘and’ in an effort to reduce the workload for advertisers, and swapping terms in an attempt to make it easier for shoppers to find what they’re looking for […]

Transparency: Marketing’s New Currency – Part II

Last week, we looked at some of the current issues around advertising in part I of our two part series on transparency. This week, we examine why these issues must matter to agencies and advertisers and what needs to change in order to restore consumer trust. Why are these issues a big deal? In the […]

Transparency: Marketing’s New Currency – Part I

In part I of our two part series on transparency in advertising, we look at the recent demand for transparency from brands and consumers, who is affected, and what needs to be addressed. The term ‘transparency’ has been bandied about the advertising industry for years but will take on exceptional importance in 2017. After a […]

NMPi Short Listed for 3 European Search Awards

Now entering its sixth year, the European Search Awards highlight the very best in SEO, PPC and Content Marketing across Europe. NMPi is thrilled to have been shortlisted in three of the 29 categories: Innovation – Campaign The innovation award recognizes the creative effort within a search campaign demonstrating the use of strategy, or implementation […]

5 Minutes, 5 Questions, All Digital with Alex Haynes

Current Occupation? Partnerships Manager Favourite thing about digital marketing? The constant innovations in adtech that are occuring as a direct result of changing consumer behaviours, particularly around targeting capabilities. Favourite aspect of your job? The variety of projects that I have the chance to work on, along with the knowledge that I’m having a direct […]

My First Week at NMPi

William Alexander Junior Insight Analyst When I graduated from Leicester with a Masters in Geology back in 2015, frankly, I wasn’t sure what I wanted to do with my life. I knew it probably didn’t lie in Geology. To be honest, I just fell into my first job with little real world experience. I learned […]

The Power of Voice…Search

This year, home voice assistants have created a stir amongst technology enthusiasts. Voice search, the main feature behind home voice assistants such as Amazon Echo and Google Home, is poised to be the technology of the year. Technically, voice search isn’t “new”. Apple’s Siri was introduced on the iPhone in October 2011, though initial responses […]