Entries by Sandra

Case Study: Search Automation Finds the Back of the Net for Fanatics

Automation can change the way advertisers manage repetitive tasks and refine their campaign optimisation within their search strategies. It has the ability to handle a multitude of tasks including, bid management, reporting, routine checks, and pulling data. Furthermore, its bespoke nature can be used to fine tune your paid search campaigns to your personal goals. Our very own Will […]

Mood Tracking & Emotional Advertising: What Does the Future Hold

The term ‘emotional targeting’ has been around the digital marketing world for a few years now, although the idea is nothing new. Emotional targeting was around in a ‘Mad Men’ sort of way for decades before digital marketing exploded. But emotional targeting then and now are different beasts. There are two ways to look at emotional targeting, […]

Becoming an Agile Leader

At NMPi’s roundtable Senior Marketing Communications Specialist,  Victoria Karo, spoke about how Exact became an Agile Business. What does it mean to be an Agile Business? A groundbreaking management methodology, being Agile, focuses on developing people, fostering inclusivity, and encouraging personal growth. To be an agile business, you have to create a space where it’s safe to […]

NMPi Wins ‘Most Innovative Strategy’ at IAB Programmatic Awards

We are thrilled to announce that NMPi has won in the “Innovative Strategy” category at the first IAB Programmatic Awards in The Netherlands. Advertising industry specialists looked forward seeing this year’s groundbreaking entries, and we were excited to be counted among the prestigious nominees for our case study: Real-Time visibility of Snow Heights for Transavia. […]

Can You Teach Creativity?

Creativity is one of these words that gets thrown around a lot in the advertising sphere. As an agency, we advise our clients to be innovative and creative with their ad formats, messaging, and imagry to better attract consumers. But what does “be creative” actually mean? Is creativity something that can be taught? Well, let’s […]

Online Dating: Should Advertisers Take Notice?

Apps like Tinder have made online dating the norm for today’s young professionals. What used to be seen as awkward, and only for those who couldn’t find a date on their own, is now the accepted dating standard. It appears unusual to find a single Millennial who doesn’t have an account on at least one […]

NMPi Celebrates Another Four Nominations!

The good news keeps rolling in! In addition to our recent shortlist at the European Search Awards, NMPi have been shortlisted once again for the Drum Search Awards and the Drum Marketing Awards. We’re excited to be included in this list of global industry leaders.   Drum Search Awards: Entering their third year, they look to […]

When Your Exact Match Isn’t Your Exact Match…

Google announced important changes coming to Exact Match last month and implemented these changes last week. Google is including (and excluding) function words, such as ‘a’, ‘the’, ‘and’ in an effort to reduce the workload for advertisers, and swapping terms in an attempt to make it easier for shoppers to find what they’re looking for […]

Transparency: Marketing’s New Currency – Part II

Last week, we looked at some of the current issues around advertising in part I of our two part series on transparency. This week, we examine why these issues must matter to agencies and advertisers and what needs to change in order to restore consumer trust. Why are these issues a big deal? In the […]