Entries by Sandra

Transparency: Marketing’s New Currency – Part I

In part I of our two part series on transparency in advertising, we look at the recent demand for transparency from brands and consumers, who is affected, and what needs to be addressed. The term ‘transparency’ has been bandied about the advertising industry for years but will take on exceptional importance in 2017. After a […]

NMPi Short Listed for 3 European Search Awards

Now entering its sixth year, the European Search Awards highlight the very best in SEO, PPC and Content Marketing across Europe. NMPi is thrilled to have been shortlisted in three of the 29 categories: Innovation – Campaign The innovation award recognizes the creative effort within a search campaign demonstrating the use of strategy, or implementation […]

5 Minutes, 5 Questions, All Digital with Alex Haynes

Current Occupation? Partnerships Manager Favourite thing about digital marketing? The constant innovations in adtech that are occuring as a direct result of changing consumer behaviours, particularly around targeting capabilities. Favourite aspect of your job? The variety of projects that I have the chance to work on, along with the knowledge that I’m having a direct […]

My First Week at NMPi

William Alexander Junior Insight Analyst When I graduated from Leicester with a Masters in Geology back in 2015, frankly, I wasn’t sure what I wanted to do with my life. I knew it probably didn’t lie in Geology. To be honest, I just fell into my first job with little real world experience. I learned […]

The Power of Voice…Search

This year, home voice assistants have created a stir amongst technology enthusiasts. Voice search, the main feature behind home voice assistants such as Amazon Echo and Google Home, is poised to be the technology of the year. Technically, voice search isn’t “new”. Apple’s Siri was introduced on the iPhone in October 2011, though initial responses […]

The Top 3 Metrics for Tracking Video Success

Video became popular in 2015, but truly exploded in 2016.  By including a video on a landing page, you can increase conversion rates by 80%. In addition, after watching a video, 64% of viewers are more likely to buy a product online, with 90% of users saying that product videos are helpful during the decision process. […]

VOTE for our Rising Star!

We are excited to announce that Campaign Manager, Anna Jorysz, has been nominated for the Performance Marketing Award’s Industry Rising Star! The prize is awarded to the best and brightest in Performance Marketing. We are very proud of her hard work and efforts! Get involved and cast your vote! Anna joined NMPi as an Analyst in […]

Video Branding: Tell Your Story

According to a Cisco study, 80% of information consumed on the internet will be via video by 2019. Video is swiftly overtaking written content as the go-to means of sharing vital information about brands, products, and services. It is vital marketers add this format to their marketing strategy. The question is: How can you successfully integrate video into […]