Entries by Sandra

My First Week at NMPi

William Alexander Junior Insight Analyst When I graduated from Leicester with a Masters in Geology back in 2015, frankly, I wasn’t sure what I wanted to do with my life. I knew it probably didn’t lie in Geology. To be honest, I just fell into my first job with little real world experience. I learned […]

The Top 3 Metrics for Tracking Video Success

Video became popular in 2015, but truly exploded in 2016.  By including a video on a landing page, you can increase conversion rates by 80%. In addition, after watching a video, 64% of viewers are more likely to buy a product online, with 90% of users saying that product videos are helpful during the decision process. […]

VOTE for our Rising Star!

We are excited to announce that Campaign Manager, Anna Jorysz, has been nominated for the Performance Marketing Award’s Industry Rising Star! The prize is awarded to the best and brightest in Performance Marketing. We are very proud of her hard work and efforts! Get involved and cast your vote! Anna joined NMPi as an Analyst in […]

Video Branding: Tell Your Story

According to a Cisco study, 80% of information consumed on the internet will be via video by 2019. Video is swiftly overtaking written content as the go-to means of sharing vital information about brands, products, and services. It is vital marketers add this format to their marketing strategy. The question is: How can you successfully integrate video into […]

‘Miracle off Oxford Street’: The Shift from In-store to Online

Black Friday is kicking it up a notch with more shoppers than ever moving from out on the streets, to inside their homes, as online shopping is expected to skyrocket during the start of the holiday season. The Brick-and-Mortar Decline Retailer information specialist, Verdict, has predicted that retailers will see will see a sharp downturn […]

Black Friday: Last Minute Tech Tips

How do you prepare for Black Friday? What steps do you take to mitigate potential issues and prepare your clientele? At NMPi we’re ready to tackle the pending holiday madness with a few tech strategies to ensure a smooth, and successful holiday run. Monitoring Websites take a lot of strain on Black Friday so by […]

Pinterest Play? Instagram Takes Steps Towards Shoppable Ads

Instagram waded into the shoppable ads arena when it trialled its version of the popular ‘buy now’ button with twenty US brands. The social photo sharing platform has taken steps to close the gap between browsing and shopping by allowing users to learn more about products from within their app, and then purchase them seamlessly. If this […]

10 Reasons Why the Netherlands is Great for Digital Marketers

What makes the Netherlands a great place to advertise for digital marketers? We’ve compiled a list of reasons the land of tulips and windmills, is a hot spot for ecommerce.  Shopping trends In the Netherlands, 93% of the population shops online and it is primarily done through neighbouring countries such as France, Germany and the UK. We are also […]