Entries by Sandra

Can You Teach Creativity?

Creativity is one of these words that gets thrown around a lot in the advertising sphere. As an agency, we advise our clients to be innovative and creative with their ad formats, messaging, and imagry to better attract consumers. But what does “be creative” actually mean? Is creativity something that can be taught? Well, let’s […]

Online Dating: Should Advertisers Take Notice?

Apps like Tinder have made online dating the norm for today’s young professionals. What used to be seen as awkward, and only for those who couldn’t find a date on their own, is now the accepted dating standard. It appears unusual to find a single Millennial who doesn’t have an account on at least one […]

NMPi Celebrates Another Four Nominations!

The good news keeps rolling in! In addition to our recent shortlist at the European Search Awards, NMPi have been shortlisted once again for the Drum Search Awards and the Drum Marketing Awards. We’re excited to be included in this list of global industry leaders.   Drum Search Awards: Entering their third year, they look to […]

When Your Exact Match Isn’t Your Exact Match…

Google announced important changes coming to Exact Match last month and implemented these changes last week. Google is including (and excluding) function words, such as ‘a’, ‘the’, ‘and’ in an effort to reduce the workload for advertisers, and swapping terms in an attempt to make it easier for shoppers to find what they’re looking for […]

Transparency: Marketing’s New Currency – Part II

Last week, we looked at some of the current issues around advertising in part I of our two part series on transparency. This week, we examine why these issues must matter to agencies and advertisers and what needs to change in order to restore consumer trust. Why are these issues a big deal? In the […]

Transparency: Marketing’s New Currency – Part I

In part I of our two part series on transparency in advertising, we look at the recent demand for transparency from brands and consumers, who is affected, and what needs to be addressed. The term ‘transparency’ has been bandied about the advertising industry for years but will take on exceptional importance in 2017. After a […]

NMPi Short Listed for 3 European Search Awards

Now entering its sixth year, the European Search Awards highlight the very best in SEO, PPC and Content Marketing across Europe. NMPi is thrilled to have been shortlisted in three of the 29 categories: Innovation – Campaign The innovation award recognizes the creative effort within a search campaign demonstrating the use of strategy, or implementation […]

5 Minutes, 5 Questions, All Digital with Alex Haynes

Current Occupation? Partnerships Manager Favourite thing about digital marketing? The constant innovations in adtech that are occuring as a direct result of changing consumer behaviours, particularly around targeting capabilities. Favourite aspect of your job? The variety of projects that I have the chance to work on, along with the knowledge that I’m having a direct […]