Entries by Sandra

The Importance of A/B Testing Social Media Formats

Why A/B test social media platforms? Why not just use the latest social media innovation for your next campaign? The answer is simple: Social media has evolved. If social media isn’t static, why should your advertising be? Social media advertising is showing increasingly clever and complex creatives to viewers. In this sudden format influx, how […]

Fashion Made Easy with Google’s Shop the Look

Last year, Google made mobile shopping from search results a cinch when it launched ‘buy on Google’ and ‘checkout’ buttons, turning casual browsing into cash. They’ve taken it one step further in 2016 by partnering with Polyvore, Curalate, and LiketoKnow.it to get users to purchase items directly. The goal: to make search even more lucrative. It […]

Facebook Ad Blocking: What You Need to Know

Facebook recently announced that it will be blocking ad blockers on desktop. This move has advertisers and privacy advocates buzzing, and has reignited the heated debate around ad blocking that’s been raging since autumn when Apple introduced mobile ad blockers. Why? Facebook has become an advertising tour-de-force, and has a lot at stake here with […]

[Infographic] Video Advertising in Numbers

Traffic • By 2017, video will account for 69% of all consumer traffic and by 2018, this number will rise to 79%. • Companies that use video enjoy 41% more traffic from search than non-users. • Currently, video accounts for 50% of all mobile traffic B2B • 96% of B2B organizations use video in some capacity […]

NMPi Ranks 5th as Elite Media Agency in annual Drum Independent Agencies Census

NMPi are celebrating as the Drum releases their 2016 Independent Agencies Census, and NMPi has seen impressive results in this year’s rankings. Most excitingly NMPi has been ranked 5th as an elite media agency. Furthermore, we have broken the top 10 for media agencies in the financial rankings coming in 7th. We are extremely proud of […]

Careers: Why Work in Digital Marketing?

Digital Marketing is on the rise as a popular career choice for new grads. What makes this fast paced, busy industry so highly coveted?  Economic Importance Digital marketing is vital to the global economy and has been the fastest growing industry over the past two years. Digital marketing employs approximately 1.46 million people in the […]

The Rise of Personalised Video Ads

Amazon recently made a foray into personalised video advertising. Video has been around for a while in advertising circles, but has only really exploded in the past year. Advertisers are moving away from traditional television advertising to online video channels like YouTube, Instagram, and Facebook, where individuals are now spending a lot of their time watching […]

4 Tips for Driving Conversions with Video Advertising

2016 is shaping up to be the year for video advertising. While serious forays into video advertising surfaced at least three years ago, the medium didn’t hit full stride until 2015 and is rapidly gaining ground in digital circles. The following four tips and insights will help advertisers supercharge their video marketing strategies and reach […]

The Impact of GTINs on Google Shopping

In February, Google announced its latest PLA requirement would become mandatory on Google Shopping: the implementation of GTINs across products sold by multiple sellers. As of May 16, they formally enforced the rule across the board. Google first broke the news last August when it initially issued the requirement to only fifty brands. Now Google […]

How to Prepare for an Interview in Digital Marketing

Everyday, thousands of interviews take place across the country. At this particular time of the year, university graduates are flooding the market and job boards with their CVs trying to secure their first jobs. Competition is stiff, and if you want to stand out in the crowd, you need to impress your prospective employer with […]