PerformanceIN’s new Performance Marketing Guide 2014, with contribution from Net Media Planet, was launched this week. Now in its third edition, the Performance Marketing Guide is PerformanceIN’s flagship educational resource.
Crafted for anyone looking to hone their knowledge of a 14 billion pound revenue-generating industry, this guide contains insightful and educational content for any advertiser looking to promote a brand using performance marketing techniques.
As one of the leading companies in the performance marketing industry, Net Media Planet was pleased to contribute two chapters – on Paid Search and Programmatic Real-Time Bidding (RTB) – to the ten-chapter guide.
The Paid Search chapter gives a detailed overview of everything an advertiser needs to know to run successful Paid Search campaigns. With this channel continuing to be a core component of the marketing mix, we explore the latest technologies and practices available to help advertisers drive even more performance from Paid Search activity.
The second chapter discusses the new advertising phenomenon of Programmatic Real-Time Bidding (RTB). This emerging area is revolutionising the traditional idea of Display advertising due to its ability to measure and optimise Display campaign performance in real-time. In the chapter we discuss in detail how RTB works, and provide insights on how advertisers can best use this channel to maximum effect.
Other sections in the 120 page guide include mobile display, affiliate programme management, agile commerce, email, technology and data management.
Whether you are a seasoned marketing professional or someone taking their first steps in the industry, this guide will give you the insight and tactics required to build a successful approach to performance marketing.
Download your copy of the Performance Marketing Guide 2014 here: http://performancein.com/resource/performance-marketing-guide-2014/