Net Media Planet has been shortlisted for ‘Digital Marketing Campaign of the Year’ at the BT RetailWeek Tech & eComm Awards 2015. The ceremony is to take place on the 10th of June at the Hilton Hotel in London.
These awards look at the very best in retail innovation, and we couldn’t be more honoured to be recognised amongst our peers for this prestigious award. This success follows on from Net Media Planet’s nominations for this years Performance Marketing Awards, European Search Awards, and Brand Republic Digital Awards.
Our nominated campaign, “Bathe in Bathstore Success,” looked to solve a common problem faced by many retailers today, online to in-store tracking.
We created a solution that quantified the effect of Paid Search keywords on in-store purchases. The results were staggering. Through our developed tracking technology and optimisation process over 1000 keywords integral to in-store revenue, but not online revenue, were maintained.
“We are thrilled to be amongst those shortlisted for this award, and I’m extremly proud to be part of a team that has been recognised for 6 awards, in an industry that’s known for being competitive and constantly striving for innovation,” commented Joe Comotto Head of Search at Net Media Planet. “This is already a significant achievement, and we look forward to celebrating in June.”