In just under two weeks, NMPi will be attending PerformanceIn’s first annual European Performance Marketing Awards, and we are excited to announce that we have been nominated for two awards: Best Publisher, and Best Programmatic Campaign for our success on the 2015 Black Friday campaign with renowned outdoor retail company, Cotswold Outdoor.
NMPi was asked to maximise sales and ROI for Cotswold Outdoor through programmatic display. The NMPi Black Friday display campaign set out to combat high eCPM banner rates that are typical for campaigns run during this period and deliver cost efficient, yet lucrative results for Cotswold Outdoor.
The Best Publisher prize is given to publishers who exemplify the best-in-class performance campaigns. The winner must demonstrate integrity, excellence and innovation, and be an organization advertisers are excited to work with across their campaigns. The Best Programmatic Campaign is awarded to organizations who demonstrate the best use of Programmatic buy, across any channel, with efficient ad spend, innovative technology, and intelligent ad placement.
The Performance Marketing Awards (PMAs) were launched in 2007 to recognize marketing excellence across the UK. The PMAs branched out to the continent for the first time after noticing the excellent work being done on an international level.
They wanted to acknowledge the perseverance, and inroads brands have been making over the past ten years not just in the UK, but globally. This year marks the tenth annual Performance marketing Awards and the first ever European Marketing Perforce Awards.
It has been an exciting year for with seven nominations including, The Drum Marketing Awards for best use of technology, European Search Awards for best young search professional, and The Drum Digital Trading Awards for best use of performance. NMPi is honoured to have been nominated for this award and would like to extend congratulations to everyone who has been nominated for their hard work, and marketing efforts over the past year.