After judges sifted through over 500 entries we are extremely honoured to be able to announce that we have been shortlisted for the Brand Republic Digital Awards 2015. Our omni-channel approach to Bathstore’s Paid Search campaign has been shortlisted within the Retail and E-commerce product sector category.
Our nominated campaign, “Bathe in Bathstore Success,” looked to solve a common problem faced by many retailers today, online to in-store tracking.
Over the past few years cookie tracking technology has become so sophisticated that retailers and business owners can track a consumer’s entire online path-to-purchase. However, for many businesses in-store purchases are greatly influenced by online touch points. In fact, 72% of Millennials research online before going in-store to purchase.
Online to in-store tracking is in its infancy and many advertisers can cause detriment to their overall sales by not fully understanding how their online advertising activity is influencing their in-store sales.
We created a solution that quantified the effect of Paid Search keywords on in-store purchases. The results were staggering. Through our developed tracking technology and optimisation process over 1000 keywords integral to in-store revenue, but not online revenue, were maintained.
We are looking forward to the awards on the 18th of June 2015, and once again we cannot say enough how honoured we are to be recognised as one of the top agency campaigns within this category.
If you wish to contact our team to see how we can help your compnay maximise their performance Paid Search and Display campaigns, reach us through our Contact Us page.