The new site is designed specifically for international advertisers and will provide key insights into Russian search and digital advertising opportunities.
Over time the site will expand further to include regular news updates on key industries (such as fashion, travel and electronics) in the market, and will also provide online training on how to use Yandex’s various digital advertising tools.
For online advertisers, the Russian market offers real appeal. Cross-border Ecommerce in Russia has experienced significant growth in recent years, with the market valued at approximately $3 billion in 2013. The market presents vast opportunities for UK brands, as Russians buy from foreign brands not only because of price differences, but also access brands that are unavailable locally.
This site will provide a valuable first step for brands looking to explore the Russian market further.
If you are interested in learning more about the Russian market, then please contact us for more information, our in-house Russian market experts would be pleased to advise you further.