But what does a Graduate Account Executive do all day at NMPi? Well, you’ll be running digital media campaigns for leading brands. You’ll spend a lot of time working with large data sets, problem solving and forecasting. Basically, the kind of skills you will have picked up at Uni if you had quantitative elements to your degree, but now applying them to digital marketing.
You’ll be ensuring your clients PPC campaigns are performing well, being seen by the right people at the right time, discussing strategies with clients and trading tips and advice with your team.
What’s PPC? It stands for Pay Per Click- it’s when you click on a sponsored link in a Google search, or an add on your Facebook or Instagram timeline- the advertiser pays for that click.
You’ll be making sure those ads get seen by the right person at the right time, and be making sure the budget you’re spending is giving your clients the results they expect, and reporting in to them on a regular basis. It’s all done with lots and lots data, number crunching and being at the cutting edge of digital media tech.
Working at NMPi is fun, rewarding and satisfying, and we really invest a lot in you. But don’t just take our word for it, see what Will had to say about his first week working at NMPi on our blog here: