The European Search Awards have released their 2015 Shortlist, and we are excited to announce that our campaign on real-time demographic bidding has been shortlisted for the Campaign Innovation award.
This is our second year in a row being shortlisted for the European Search Awards, and we are honoured to be recognised by an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing across Europe.
Our shortlisted Paid Search campaign, “Boys and Girls, Watch It in Real-Time,” looks at how gender affects online watch purchases. We created a tool that could analyse the contents of completed basket transactions to determine whether a brand was selling more men’s or ladies’ watches. The tool would then increase or decrease demographic targeting bids according to data collected.
The awards will be held on the 22nd of April in Berlin Germany. To see the full shortlist visit Europeansearchawards.com.
If you wish to contact our team to see how we can help your company maximise their Paid Search and Display campaigns, reach us through our Contact Us page or call (0) 20 7186 2100.