NMPi Shortlisted for the 2016 Digital Trading Awards

In May, The Drum’s annual Digital Trading Awards will take place in London, recognising and celebrating the best in digital trading. Agencies from across the UK compete to showcase who has given the highest value service or technology to clients over the past twelve months. The Digital Trading Awards offer a chance for agencies to make their mark amongst their peers, and in the industry.

NMPi is excited to have been shortlisted for Best Use of Performance at this year’s awards ceremony for success on the 2015 Black Friday campaign with renowned outdoor retail company, Cotswold Outdoor. NMPi was asked to maximise sales and ROI for Cotswold Outdoor through programmatic display. The NMPi Black Friday display campaign set out to combat high eCPM banner rates that are typical for campaigns run during this period and deliver cost efficient, yet lucrative results for Cotswold Outdoor.

2016 has been a break out year for NMPi. This is our third nomination this year including, the Performance Marketing Awards for Best Paid Search Campaign, and our very own Senior Account Manager, Craig Brown, has been shortlisted for Young Search Professional at the European Search Awards.

If you would like help driving top results for your digital channels, click here to contact us for a free audit.

Net Media Planet, Finalist at The Drum Search Awards

Net Media Planet is proud to announce that we have been nominated for Best Retail/eCommerce Paid Search Campaign at the first ever Drum Search Awards for our work in online to in-store tracking with specialist bathroom retailer, Bathstore.

This success follows Net Media Planet’s award win at the Performance Marketing Awards last week in the Best Paid Search Campaign category and a further 5 award nominations this year at the European Search Awards, The RetailWeek Tech & Ecomm Awards, and The Brand Republic Digital Awards.

The Drum Search Awards brings together those at the forefront of digital search, and celebrates industry excellence. According to panel judge Matt Bush, Head of Performance at Google, “The Drum Search awards will shine the light on the great work that is being done in search – from the basics of driving digital performance to creativity in mobile, from feed-based advertising to deep data integrations, from offline to online to store and maybe back again. We know there is some fantastic creativity in search, building out marketing models for the future, The Drum Search Awards will showcase the very best.”

“We are thrilled to be amongst those shortlisted for this award, and I’m extremly proud to be part of a team that has been recognised for 7 awards, in an industry that’s known for being competitive and constantly striving for innovation,” commented Joe Comotto Head of Search at Net Media Planet. “This is already a significant achievement, and we look forward to celebrating in June.”

View the full list of nominated campaigns here.

Net Media Planet Wins Best Paid Search Campaign

Last night the Net Media Planet team joined more than 900 of the leading names in performance marketing to celebrate the 9th annual Performance Marketing Awards.

It is an honour to be able to say that our campaign ‘Bathe in Bathstore Success’ was a success, winning the Best Paid Search Campaign. Our campaign was recognised by the judges for its “innovative, data-driven approach which combined online and offline data, evaluating keywords based on conversion effectiveness across both channels, and the campaign’s excellent overall results.”

We were also shortlisted for 2 other awards: The Retail Award and The Best Agency-Led Performance Marketing Campaign, and while it is disappointing to have not won we are still proud to have been recogonised within these categories.

Net Media Planet CEO, Sri Sharma, also had the pleasure of presenting this year’s award for Advertiser Innovation to CJ Affiliate and Argos. A huge congratulations to them for a campaign that really pushed the bounds of performance marketing.

Our thanks must also go to our client, Bathstore, who helped us deliver this truly compelling campaign.

It was a fun night, congratulations to all winners, and well done to the team at PerformanceIN for a great event!

You can view all of our photos and videos from the night on Net Media Planet’s Google+ Page.

For a list of all award winners please visit: https://www.performancemarketingawards.co.uk/2015/winners/

Net Media Planet Shortlisted for ‘Digital Marketing Campaign of the Year’

Net Media Planet has been shortlisted for ‘Digital Marketing Campaign of the Year’ at the BT RetailWeek Tech & eComm Awards 2015. The ceremony is to take place on the 10th of June at the Hilton Hotel in London.

These awards look at the very best in retail innovation, and we couldn’t be more honoured to be recognised amongst our peers for this prestigious award. This success follows on from Net Media Planet’s nominations for this years Performance Marketing Awards, European Search Awards, and Brand Republic Digital Awards.

Our nominated campaign, “Bathe in Bathstore Success,” looked to solve a common problem faced by many retailers today, online to in-store tracking.

We created a solution that quantified the effect of Paid Search keywords on in-store purchases. The results were staggering. Through our developed tracking technology and optimisation process over 1000 keywords integral to in-store revenue, but not online revenue, were maintained.

“We are thrilled to be amongst those shortlisted for this award, and I’m extremly proud to be part of a team that has been recognised for 6 awards, in an industry that’s known for being competitive and constantly striving for innovation,” commented Joe Comotto Head of Search at Net Media Planet. “This is already a significant achievement, and we look forward to celebrating in June.”

Omni-Channel Marketing Solution Shortlisted for Brand Republic Digital Awards

After judges sifted through over 500 entries we are extremely honoured to be able to announce that we have been shortlisted for the Brand Republic Digital Awards 2015. Our omni-channel approach to Bathstore’s Paid Search campaign has been shortlisted within the Retail and E-commerce product sector category.

Our nominated campaign, “Bathe in Bathstore Success,” looked to solve a common problem faced by many retailers today, online to in-store tracking.

Over the past few years cookie tracking technology has become so sophisticated that retailers and business owners can track a consumer’s entire online path-to-purchase. However, for many businesses in-store purchases are greatly influenced by online touch points. In fact, 72% of Millennials research online before going in-store to purchase.

Online to in-store tracking is in its infancy and many advertisers can cause detriment to their overall sales by not fully understanding how their online advertising activity is influencing their in-store sales.

We created a solution that quantified the effect of Paid Search keywords on in-store purchases. The results were staggering. Through our developed tracking technology and optimisation process over 1000 keywords integral to in-store revenue, but not online revenue, were maintained.

We are looking forward to the awards on the 18th of June 2015, and once again we cannot say enough how honoured we are to be recognised as one of the top agency campaigns within this category.

If you wish to contact our team to see how we can help your compnay maximise their performance Paid Search and Display campaigns, reach us through our Contact Us page.

European Search Awards Recognises Net Media Planet for 2015 Shortlist

 
The European Search Awards have released their 2015 Shortlist, and we are excited to announce that our campaign on real-time demographic bidding has been shortlisted for the Campaign Innovation award.
 
This is our second year in a row being shortlisted for the European Search Awards, and we are honoured to be recognised by an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing across Europe.
 
Our shortlisted Paid Search campaign, “Boys and Girls, Watch It in Real-Time,” looks at how gender affects online watch purchases. We created a tool that could analyse the contents of completed basket transactions to determine whether a brand was selling more men’s or ladies’ watches. The tool would then increase or decrease demographic targeting bids according to data collected.
 
The awards will be held on the 22nd of April in Berlin Germany. To see the full shortlist visit Europeansearchawards.com.
 
If you wish to contact our team to see how we can help your company maximise their Paid Search and Display campaigns, reach us through our Contact Us page or call (0) 20 7186 2100.

Net Media Planet Shortlisted for Best Integrated Campaign

Net Media Planet is excited to announce that our “Superdrug – Power of Now” campaign has been shortlisted for the UK Search Awards 2014 for Best Integrated Campaign.

 

 

The UK Search Awards celebrates the very best in PPC, SEO, Digital and Content Marketing in the UK. We couldn’t be more proud to be considered for this award alongside our industry agency peers.

Our nominated campaign, “Superdrug – The Power of Now, utilised a bespoke tool in our proprietary technology platform to enable real-time campaign adjustments in response to signals of on-site engagement at times when TV advertising would influence website visitor behaviour.

The award ceremony will be held on Thursday the 6th of November 2014 at Troxy, London. Hopefully we shall see you there.

If you wish to contact our team to see how we can help your company to maximise their performance paid search and display campaigns reach us through our Contact Us page. We would love to give you a bespoke report on how to improve your digital advertising.

 

Net Media Planet Wins The Best Agency-led Performance Marketing Campaign Award

We are delighted to be the winner of the Best Agency-led Performance Marketing Campaign award at the Performance Marketing Awards 2014.

We are proud to have been recognised as leaders amongst the 8 nominated agencies by the performance marketing industry’s best minds for our innovative Paid Search and TV integration campaign with national retailer, Superdrug.

 

The winning campaign, entitled The Power of Now: TV-Online, utilised a bespoke tool in our proprietary technology platform to enable real-time campaign adjustments in response to signals of on-site engagement at times when TV advertising would influence website visitor behaviour.

 

The Performance Marketing Awards (PMAs), organised by PerformanceIn, recognise and promote excellence in the online performance marketing industry. To win the award, the campaign had to successfully pass through a comprehensive judging process and achieve very high marks in each of the judging criteria; this is an achievement that only a fraction of campaigns earn each year.

 

Well done team, a fantastic effort!

 

Finally, congratulations to all winners on the night.

 

Net Media Planet continues its winning run!

Emmas-Winner-logo-real

 

We are delighted to have won the award for Most Effective Mobile Search Campaign at last week’s Effective Mobile Marketing Awards.

 

We are proud to have been recognised by the industry’s best for our multi-award winning mobile campaign for pizza company, Papa John’s. Through a combination of consumer insight and mobile technology, the campaign reached audiences at the right time, and right place delivering compelling results.

 

Read more about the Papa John’s story here >>

 

The Effective Mobile Marketing Awards (EMMAs) are organised by Mobile Marketing magazine and recognise worldwide talent in the mobile marketing industry. To be awarded, the campaign had to successfully pass through a comprehensive judging process and achieve very high marks in each of the judging criteria; this is an achievement that only a fraction of campaigns earn each year.

 

Well done team, another great effort!