Net Media Planet Supports Innovation at the PMAs

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Net Media Planet is delighted to be sponsoring the Advertiser Innovation award at the upcoming Performance Marketing Awards.

 

Taking place in 07 May 2013, the awards recognise excellence and innovation in performance marketing, showcasing the very best that the sector has to offer.

 

As an organisation that places innovation at the heart of everything that it does, we are pleased to sponsor the Advertiser Innovation award which celebrates the use of innovation to improve revenue opportunities, engagement, communication, relationships or visibility.

 

As defined by the judging panel, this innovation could be technology-based, could utilise associated channels such as Mobile, Social Media or Display for example, or simply approach things differently within their space.

 

Talking of the partnership, Sarah Parsonage, Managing Director of A4U said; “The Performance Marketing Awards are the most prestigious in the industry calendar and have been for over 6 years; the 2013 awards are set to be the best to date. We want to celebrate and recognise innovation, creativity and reward achievement throughout the year and having the on-going support of Net Media Planet is another reason to celebrate.”

 

Sri Sharma, Managing Director and Founder of Net Media Planet adds; “The Performance Marketing Awards are universally recognised as the authority within the performance marketing industry. We are delighted to sponsor the Advertiser Innovation award. We pride ourselves on delivering performance-based, forward thinking campaigns, so it’s a pleasure to celebrate with those individuals and companies who strive to develop and advance the ever-changing marketing sector.”

 

Entries have to be submitted very soon, so get your entries in now. Good luck!

 

Facebook unveils its new Graph Search feature

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Yesterday at Facebook’s press event, Mark Zuckerberg, CEO of Facebook, announced the launch of its new feature, called ‘Graph Search’.

 

While we are still digesting the news, and the potential implications for paid search marketing, we thought it worthwhile to explain the announcement further and what it means for advertisers.

 

What is Graph Search?
Facebook’s “Graph Search” aims to help users more easily find people, learn more about them, explore photos, quickly find places like restaurants and learn about common interests.

It broadly means that users will now be able to navigate Facebook much in the same way that we search on the internet. Users will now be able to search and find people, as well as social interactions, within the network on terms such as ‘people from Islington who like Chinese restaurants’. The first version of Graph Search focuses on four main areas – people, photos, places, and interests – and the social interactions between them eg. Likes, similar interests etc.

 

What’s the opportunity for advertisers?
Until now, advertisers were mostly limited to targeting people by demographic and interests such as ‘liking’ a shop, restaurant or car brand. But ‘liking’ something doesn’t mean you are trying to buy something related to it right now.

The key difference with Graph Search is that it will ultimately get advertisers in front of people when they are ready to buy something from them. Whilst Facebook said the goal of Graph Search is to give you answers, not links, we anticipate that Graph Search will eventually let brands make sure users see their answers. This is where Google search ads currently operate and where advertisers are willing to pay to promote their products and services. It is inevitable that Facebook will follow similar routes.

 

Graph Search vs Web search
Facebook are keen to stress that Graph Search is not web search, but is instead designed to ‘take a precise query and give you an answer, rather than links that might provide the answer.’

Facebook suggest firstly that, web search is designed to take a set of keywords and provide the best possible results that match those keywords. Whereas with Graph Search users combine phrases to get that set of people, places, photos or other content that’s been shared on Facebook.

Secondly, every piece of content on Facebook has its own audience, and most of the content isn’t public. It makes finding new things much easier, but users are still only able to see what they could already view elsewhere on Facebook.

 

Going forward
Graph Search is available as a “beta” now, and is rolling out slowly; it will only be available to a limited set of U.S. users at first.  Users can sign up for the wait list at www.facebook.com/about/graphsearch.

 

 

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