My Life at Net Media Planet


 
I came from Germany to London to do my Internship at Net Media Planet (NMP) as part of my apprenticeship in correspondence and languages. My goal for the 6 weeks I was spending in London was to learn as much as possible, though I wasn’t quite sure what to expect. As I entered the bright and friendly NMP office I was greeted by Digby, my supervisor during my time here, who introduced me to every person of the company as new member of the sales team. I was pleasantly surprised. From that first moment on everybody treated me like a new colleague; nobody ever called me an Intern. I feel like that really gave me the chance to see the company from a different side and connect better with my fellow colleagues.
 

Week 1:

In the first week I had a lot of training where people of all different departments took the time to show and teach me parts of what they were doing. I got an Introduction to PPC, Display and AdWords and was taught how to use NMP’s internal programs for analysing and interpreting data. Even though my head was spinning after this week, the training was extremely beneficial as it gave me a good overview of the different steps of Digital Marketing.
 

Week 2:

As soon as the second week started, I became more and more involved in the tasks of the sales team and internal meetings. I started to work on prospect and website analysis. We also started preparing for the World Travel Market with the Marketing Team. I experienced the work behind event preparation and was allowed to attend the event myself. This was a great experience as I saw and applied networking skills for one of the largest Travel conferences worldwide.
 

Week 3:

In the third week I had the chance to prepare exploratory meeting analysis, which included creating reports and pulling chart data for a range of prospective meetings. I also began the evaluation of current sector reports to find the best prospects for the sales team to contact. Through analysing our sector report data, I could discover the weaknesses in their Digital Marketing Strategies. This helped me in developing an eye for what’s important in a good Marketing Strategy. Also, the whole company went to a “Community Farm Day” on Thursday. It was a great day and I had the chance to work in a team with people I hadn’t worked with before.
 

Week 4:

Fourth week already and somehow I have the feeling time is running faster at NMP. That week I attended very inspiring presentations, including “The Highs and Lows – 5 Principles of Success” with Derek Redmond at the Digital Marketing Show. Also, I had the chance to write a few blog articles for NMP’s website. This was great as I had the chance to research and learn more about different topics in the world of Marketing and Business. For example, the new Twitter “Buy” Button, Facebook’s business site and dynamic text ads. I was also invited to join the new employees of Net Media Planet to visit the Google Offices, as Google is one of their partners. That was truly amazing! I would have never thought that I would have the chance to see one of the largest companies globally within my time here. This was also the week we moved from Farringdon to Angel to a brand new office, which was very inspiring. To see this amazing company grow truly makes me happy.
 

Week 5:

The fifth week was a week of growth. They now have a bigger office and I have the feeling the company has grown to a new level with this office move. I’m already excited to see what they are going to achieve in the future. I worked on the creation of new sector reports which contain more relevant search terms to ensure that we get the most relevant data for potential clients. For me, again, a great week.
 

What more to say?

From day one I was astonished by the atmosphere in the company. I read on the company website that their philosophy is “to treat people fairly, support individual growth and to enjoy working”, but truly I haven’t seen any place in my life that implemented this philosophy as well as NMP. They really take care of their people. I can’t thank everybody enough for supporting me in my biggest task of all, to learn as much as possible, especially Digby, Lisa and my team. I’d like to thank them for making my time here so amazing. It did not just help me with PPC marketing and English skills but also with my whole career and personally I learned a lot! I’m truly thankful for the opportunity and can say it was the right decision to come to NMP for my internship.
As my time here is now coming to an end, I look back on a beneficial and worthwhile internship that is going to help my future career more than I could have ever expected.
 
Thank you NMP!
Gloria

Net Media Planet speak alongside Yandex and Baidu in New York

We are delighted to have been invited to speak at the upcoming Third Digital Marketing and gTLD Strategy Congress on 3rd March 2014 in New York. In hosting the panel discussion, we will be joined by Yandex, and Baidu’s exclusive European partner, CharmClick.

 

The event has been designed to coincide with the launch of hundreds of new TLDs (Top Level Domains) which look set to revolutionise the way that brands market themselves online.

 

The emergence of the new Top Level Domains (TLDs) will give brands the opportunity to transition from .com to .BRAND or to generic TLDs such as .London, .Club, .Tickets, .Vegas, .Finance, .Hotel.

 

Our panel will discuss what the new TLDs will mean for the future of Search, and explore how brands can use this opportunity to target new markets, new customers and new revenue streams to lead the way in a new digital era.

 

new gtlds image

 

In the session, delegates will hear how the leading global search engines will respond to the new TLDs and learn how they intend to manage and index the new TLDs alongside existing domains.
The panel will also discuss how brands can use the new TLDs to redefine their online presence and better reflect their business objectives, markets and products through their domain URLs.

 

This major industry event will bring together global brands to learn and share how best to exploit the new approaches for brand engagement and online marketing strategies that will best position their brands for future online growth.

 

For more information on the event please visit: http://momentumevents.com/wp-content/uploads/2013/10/133W14_gTLD_011414_v11.pdf

 

Please click here to reserve your space and be a part of the next big thing for brands.

Facebookers Feed On New Ad Format

Facebook have recently introduced new ad formats to encourage ‘objective-based’ ad buying and reporting. These objectives are defined as driving traffic; getting more likes; increasing event attendance, and, promoting app installs. Facebook then recommends which ad format you should use based on which objective you would like to achieve.

 

Newsfeed Ads – How it works

 

Of particular interest is the introduction of newsfeed ads. Ads can now appear in the newsfeed, blending into the users social updates. These ads can be created at the same time as right hand ads, with the option to opt in or out of either ad format.

 

Facebook Newsfeed Ad

 

 Overview of newsfeed ads

 

1. Use of larger images – 600×315 pixels

 

The option to use larger images is a big bonus. However, be warned, Facebook will still shrink your side ad image resulting in an image ratio that is not appropriate for the right hand column. To avoid this, duplicate the ad and upload a new image, opting out of either the newsfeed or side ad depending on the image size.

 

2. Additional description text of 90 characters

 

It’s important to remember that the newsfeed ad has a different layout. Due to its larger size, the main copy is above the headline and the description text appears below the headline, next to the image. This may impact user interaction if the same copy is being used for both your newsfeed and side ad.

 

3. Option to connect to a Facebook page, enabling social interaction

 

The newsfeed ads also benefit from social integration, allowing users to like, comment, share or link through to the associated Facebook page. This is an important tool for brand awareness but do keep an eye on the comments. Many Facebook users are upset by ads now being shown in their newsfeed and may unleash their anger on your ad!

 

Initial Test

 

We have recently tested the newsfeed ads alongside the traditional side ads for a retail client. The purpose of the campaign was to drive footfall to a new store opening. Both ads had the same targeting – city radius targeting combined with interest targeting. Both ads linked to a custom landing page, giving the details of the new store. Both ads mentioned an enticing offer if the user visited the store in the ad copy. Both ads used similar images, although the newsfeed ad was of larger dimensions.

 

Test Results

 

The results are very interesting. Click through rate was over 6000% greater for the newsfeed ad than the traditional side ad, at a lower cpc of £0.20 compared with £0.33. Added to this, the newsfeed ad benefitted from social engagement. In one week we generated 160 post likes, 18 comments and 5 post shares. Considering the purpose of the campaign was to promote a new store opening, the social interaction is an added bonus at no extra cost.

 

We believe that over time newsfeed ad cpcs will rocket. Their premium page position and social integration make them a great ad format – our advice would be to jump on the band wagon quickly and take advantage whilst they are so cost effective!

Mo way back for Team Net Modia Planet

Happy 1st of Movember. The gentlement of Net Media Planet have brushed down their rusty razors and started the month with a clean shave in aid of prostate cancer.

We are proud to present the Net Media Planet Movember team on Day 1 of the fund raising Movember cause:

 

Team Net Modia Planet on Day 1

*some additional faces will be joining the team on their return next week

 

And for our Managing Director, Sri Sharma, a special mention. After a lifetime of having a well fashioned goatie, Sri has taken the brave step of removing the trusted face piece and starting all over again. Commendable support of a worthy cause from our formiddable MoFounder. Enjoy the evidence of this once in a decade event right here:
 

 
And if you would like to donate to Team Net Media Planet, your support will be greatly appreciated:
Donate to Team Net Modia Planet

 
Watch this space for weekly progress updates.

Movember at Net Media Planet

It’s the middle of Movember here at Net Media Planet HQ, so we thought now is as good a time as any to point people towards our effort and show off some of our progress. Movember, for the uninitiated, is a month-long charity event designed to raise funds and awareness for men’s health issues, specifically (but not exclusively) prostate cancer.

 

 
Prostate and testicular cancer are the top two types of cancer affecting men. According to Cancer Research UK, prostate cancer was responsible for over 10,000 deaths in 2008 – and that was just in the UK. There is an urgent need to help raise awareness about these diseases and help educate people about the importance of regular health checks and properly funded cancer research. We at NMP believe this is a fantastic cause, and thus duly got involved.
 
On 1 Movember, all male participants (Mo Bros, as they are called) showed up with a clean-shaven face and have been proceeding to grow and groom their moustaches over the last few weeks. You can view some of the results below or over on our Flickr page.

 

 
We’ve been on dates and to friends’ weddings, all with our moustaches proudly on display. Here’s what some of our Mo Bros have said about their Movember experience:
 
“There’s no way I’m going to keep my moustache, but I get the feeling it will be missed nevertheless.”
 
“I was explaining Movember to a pretty female when my mate rudely interrupted me and just said: ‘Borat’.”
 
“Wearing a ‘tache last seen on the set of Magnum PI has been a month of hell, with even close friends refusing to stand within a safe distance. I hope others appreciate the long evenings spent maintaining this beast and give generously!”
 
“All the stares, the double takes and the fact I’ve absorbed a yeti on my face go out the window for such a great cause.’’
 
“I’ve never had a moustache before, but this one’s definitely growing on me.”
 
Growing a moustache has been unusual for most of us, but the hassle of shaving every day has been dwarfed by the great cause and the success: at the moment of writing, we’ve already raised over £1,000!
 
But as we’ve got another couple of weeks to go, we’re hoping to double this amount – especially as Net Media Planet will match whatever its employees raise. So please, donate what you can over on our Movember team page (captained by the superbly ‘tached Andrew Turner). All proceeds go directly to The Prostate Cancer Charity, who then allocate funds to their different programs.

Google to readdress trademark policy following European Commission Ruling?

Google

Last week came the news that the European Court of Justice (ECJ) had ruled in favour of Interflora in their case against Marks and Spencer for bidding on Interflora brand keywords in Google. The advocate general, Niilo Jääskinen, of the ECJ has recommended that brands should be found liable if they are found directly bidding on competitors terms, which means that Google may have to re-look at its trademark bidding policy.

Interflora & M&S

  

Google has always claimed that it is not liable for any trademark breaches following a dispute with Louis Vuitton, but with this new ruling Google may have to concede to the EU and start to police trademark bidding within its search engine. This will go against Google’s principles as they look to be independent between the advertisers in this case Interflora and Marks and Specner. Google may want to take a more active stance on this matter as they are currently under investigation in another case from the European Union after accusations of anti-competitiveness and by working with the EU, this may help their future case that is currently being reviewed.

So what does this mean for brand trademark owners, Google and competitors?

Google

–          Google runs the risk of increased legal issues with advertisers in the future and Google’s reputation goes down within the industry

–          There could be a reversal from Google on their trademark policy based on this EU ruling as Google is forced to police trademarked terms in future

–          There would be a decrease in cost-per-clicks (CPC’s) for advertisers on their brand terms when competitors come off of these terms which could mean a drop in Google’s revenue

Brand Trademark Owners

–          Sets a precedence which means that other large brands (such as Louis Vuitton) would look to challenge Google in the future regarding their trademark policy.

Competitor Bidders

–          Competitors brand bidders (and by association, their agencies) will be more nervous due to this new ruling and therefore may back off of these terms. This could decrease their advertising spend with Google especially ‘big’ advertisers such as Amazon.com.

In my opinion I do not expect to see immediate changes from Google regarding their trademark policy as it could take 6-12 months before we see changes implemented.  I do expect to see changes in the SERP’s (search engine result pages) as competitors come off of trademarked terms following this ruling in the upcoming weeks. However, it will be interesting to see the Google response to this new ruling and how the World’s largest search engine will react to the European Comission’s recommendations.