We are delighted to have been invited to speak at the upcoming Third Digital Marketing and gTLD Strategy Congress on 3rd March 2014 in New York. In hosting the panel discussion, we will be joined by Yandex, and Baidu’s exclusive European partner, CharmClick.
The event has been designed to coincide with the launch of hundreds of new TLDs (Top Level Domains) which look set to revolutionise the way that brands market themselves online.
The emergence of the new Top Level Domains (TLDs) will give brands the opportunity to transition from .com to .BRAND or to generic TLDs such as .London, .Club, .Tickets, .Vegas, .Finance, .Hotel.
Our panel will discuss what the new TLDs will mean for the future of Search, and explore how brands can use this opportunity to target new markets, new customers and new revenue streams to lead the way in a new digital era.
In the session, delegates will hear how the leading global search engines will respond to the new TLDs and learn how they intend to manage and index the new TLDs alongside existing domains.
The panel will also discuss how brands can use the new TLDs to redefine their online presence and better reflect their business objectives, markets and products through their domain URLs.
This major industry event will bring together global brands to learn and share how best to exploit the new approaches for brand engagement and online marketing strategies that will best position their brands for future online growth.
For more information on the event please visit: http://momentumevents.com/wp-content/uploads/2013/10/133W14_gTLD_011414_v11.pdf
Please click here to reserve your space and be a part of the next big thing for brands.