Two weeks ago, we let one of our Account Managers – Andy Warby – loose with our Instagram account and asked him to give us a look a what a Day in the Life looks like for him. He was more than happy to oblige.
9:00 Off the train at Waterloo for a quick cycle over to Google’s Central St Giles offices for a roundtable on Local Inventory Ads. These are hugely important for our omnichannel retailers, helping digital to influence in-store sales. Roundtables are an opportunity for representatives from agencies, like me, to meet with the product managers and specialists at Google. It allows us to feed back our experiences using Google’s products – both positive and negative – and also hear about what’s coming up in the pipeline. It’s all top secret stuff under NDA, so I can’t say any more! There’s so much to talk about that the meeting overruns and we end up in Google’s (very fancy) canteen talking through some recent changes that we want to learn more about.
11:15 Back at the office to catch up on yesterday’s performance and the morning’s emails. The team have already done their checks and optimisation, and I’ve had the final draft of a case study we’re working on with DoubleClick come through. All we need is approval from the client for it to be published so I fire off a quick note to our main contact. I check in on a few tests that we’ve got running and things are running sweetly.
12:00 Two back-to-back meetings with the team running through presentations for upcoming client meetings, one this afternoon and one tomorrow. Good preparation means meetings are easy – making sure everyone is confident in what they’re presenting and pre-empting any questions that we’d expect to be asked.
13:00 Every quarter, people from across the business get together for a blog writing lunch. This means we talk through recent and upcoming client tests, strategies and success stories to determine some of the content we’ll push out into the wider world through blogs and case studies. We also get pizza, which greatly assists the creative process.
14:00 After lunch we’ve got a training session with one of our external technology providers, in this instance a company who help our clients protect the usage of their trademarked terms in ad copy. Paid Search is always getting more and more competitive and using third-party verification helps our clients to make sure that they’re not being misrepresented – there are a lot of cheeky agencies out there that’ll employ some underhand tricks to try and get an advantage. With a market monitoring tool, we can quickly identify any rogue behaviour and flag it to Google.
15:00 I’ve got a fashion client in this afternoon for their monthly review meeting. As it’s the end of their financial year we’re also looking back at 2017 as a whole – not to brag but we increased their revenue by 41% vs 2016 so this all goes down quite well. With January taken up by clearance sales, we’ve adopted a slightly different strategy to try and increase basket value from customers. The initial results are promising so we’ll re-test the approach in their next sale.
17:00 We wrap up the meeting with a quick pint or two at the New Rose Inn – where’s the fun in success if you can’t celebrate it! Spending time with clients outside of the boardroom is an undervalued aspect of the agency/client relationship in my opinion – it’s good to take things to an informal setting and connect as people. Sadly it’s our last day working with one of the client’s team so we toast her future success and say our farewells.
If this sounds like a dream day for you, we’re hiring for an Account Manager! Apply here.