Google have relaunched their Black Friday/ Cyber Monday ad extension to make more of the weekend!
The ad below is an example of this new Black Friday Paid Search ad, which was available in the US only last year. The ad allows you to add specific Black Friday and Cyber Monday attributes to your ad text. These attributes are displayed as an extra line on the ads.
*Text in image has been made bold to emphasise change to ad.
The extension allows you to actively promote your offers for the Black Friday weekend and will appear in your AdWords account on 9th November. Once the extension has been set up, it will start appearing from 24th November. The extension will switch messaging automatically to Cyber Monday part way through the weekend and will stop showing on the evening of 30th November.
We recommend monitoring the percentage of time the extension shows with your ads, and testing whether ad copy also containing ‘Black Friday’ performs better or not.
We will be reporting on the results we saw when the weekend has finished, so stay tuned!