NMPi Wins ‘Most Innovative Strategy’ at IAB Programmatic Awards

We are thrilled to announce that NMPi has won in the “Innovative Strategy” category at the first IAB Programmatic Awards in The Netherlands. Advertising industry specialists looked forward seeing this year’s groundbreaking entries, and we were excited to be counted among the prestigious nominees for our case study: Real-Time visibility of Snow Heights for Transavia.

The IAB Programmatic Awards are important because they are voted on by industry experts in recognition of agencies that deliver outstanding results.

NMPi Netherland’s Managing Director, Gerard Moussault, commented: “This is a real testament to the excellent work done by the NMPi team. Over the next year, we are going to continue to grow and push the limits of digital innovation.”

Transavia’s Direct Sales Manager, Nick Brandts commented, “Our campaign team is always looking to reach our audience in a better, more relevant way. Together with NMPi, we investigated the (technical) possibilities of creating an innovative campaign. In our partnership we have a shared goal: to challenge each other to create new innovative elements for every campaign. It is wonderful to see this effort pay off with positive campaign results. The Programmatic Award for ‘Most Innovative Strategy’ for our Wintersport Campaign is recognition we are very proud of!”

NMPi Netherland’s Head of Consultancy, Quintijn van Kessel added: “The IAB Award recognizes our work over the last couple of months in close cooperation with our client, Transavia. It’s great to see this acknowledged with this Innovative Strategy win”.

This award comes on the heels of NMPi’s RAR+ (Recommended Agency Register) win for ‘Best Search’.

The second half of 2017 is set to be even more exciting, with this award acting as a springboard to further success!

DQ&A Further Expands the NMPi Agency Services to Switzerland

Last October, we joined the NMPi team. Today, we’re excited to announce our continued expansion into Zurich, Switzerland. It’s only been four months since the rebrand to NMPi and we’re looking forward to taking the next steps to further grow our agency services into Switzerland.

Along with the launch, NMPi has announced a new client win: Swiss-based premium denim brand, 7 For All Mankind.

“In the Netherlands, we have seen an incredibly positive response to rebranding from not only our clients but the industry,” commented Rick van Boekel, CEO of DQ&A Media Group. “In order to expand on our successes, we have taken the next step by rolling out the NMPi brand to our Switzerland office. Both businesses will continue to benefit and grow from our shared knowledge and local expertise.”

The Switzerland office, in Zurich, has an experienced team of Account Managers, Strategists, and Analysts, who work with international and local clients including, HP, Swisscard, Avia, and Österreich Werbung.

We’ll retain the DQ&A brand for technology consulting and data management services and also continue as an official technology reseller of the DoubleClick platform. Our Paid Search, Programmatic Display, and Paid Social services will come under the NMPi banner.

NMPi Switzerland will now offer an Analytics service using NMPi’s exclusive strategy, which has helped them deliver successful results for clients such as, Charlotte Tilbury, Papa John’s, and Crew Clothing.

“Being part of the NMPi brand is extremely exciting for us,” stated Leonardo Kopp, Managing Director, Switzerland. “It is a perfect match for us; by combining our strengths and usingNMPi’s proven processes, we can increase our local proposition and continue to drive better results for our clients.”

“NMPi clients across the globe will continue to benefit from our growing expansion,” stated NMPi’s Managing Director, Luke Judge. “As we continue to develop our partnership with sister company DQ&A, we are able to give our clients access to a wider knowledge base, and local market expertise. It ensures we can deliver on our clients’ wider international objectives.”

We’ve also set our sights on continued global expansion, and this year we have plans in the works to grow the business in Asia, the US, and Australia.