NMPi Continues to Grow in Benelux: Appointing New Managing Director, Gerard Moussault

We are extremely pleased to announce that Gerard Moussault will be joining the NMPi team as Managing Director Benelux. In his new role, he will grow NMPi’s digital agency brand in the Benelux market. Gerard takes over the role from Pieter Slingerland who will now focus on DQ&A.

In October last year, the agency operations of DQ&A relaunched and rebranded as NMPi, a London-based digital agency. The two companies are part of incuBeta Group, with NMPi having over 12 years experience in delivering leading global campaigns across Paid Search, Programmatic Display, Paid Social, and Analytics.

The leading technical knowledge of DQ&A, combined with the award-winning approach of NMPI, is a powerful pairing of proprietary marketing technology, transparent business models and completely data-driven campaigns.

Gerard Moussault will be bringing with him over 15 years experience in the online world. Previously he was responsible for Online Media, and Strategy and Development at Sanoma, VNU Media, and eBay. In 2012, Moussault joined IPG Media Brands in the position of Managing Director Cadreon, a branch responsible for programmatic solutions, where he grew the brand quickly.

“After five years of working with a lot of fun people at IPG Media Brands, I am very excited for this new step. There was a direct match in expectation and ambition. This function gives me a great opportunity to grow and distinguish NMPI.”

“By attracting Gerard we have added a key player to our fast growing international team, commented Rick van Boekel, CEO of NMPi, Netherlands. “His knowledge of the advertiser’s side, in combination with a business consultancy background and experience in building programmatic activities, is unique. Gerard is of high value for the future growth of our customer base.”

DQ&A Further Expands the NMPi Agency Services to Switzerland

Last October, we joined the NMPi team. Today, we’re excited to announce our continued expansion into Zurich, Switzerland. It’s only been four months since the rebrand to NMPi and we’re looking forward to taking the next steps to further grow our agency services into Switzerland.

Along with the launch, NMPi has announced a new client win: Swiss-based premium denim brand, 7 For All Mankind.

“In the Netherlands, we have seen an incredibly positive response to rebranding from not only our clients but the industry,” commented Rick van Boekel, CEO of DQ&A Media Group. “In order to expand on our successes, we have taken the next step by rolling out the NMPi brand to our Switzerland office. Both businesses will continue to benefit and grow from our shared knowledge and local expertise.”

The Switzerland office, in Zurich, has an experienced team of Account Managers, Strategists, and Analysts, who work with international and local clients including, HP, Swisscard, Avia, and Österreich Werbung.

We’ll retain the DQ&A brand for technology consulting and data management services and also continue as an official technology reseller of the DoubleClick platform. Our Paid Search, Programmatic Display, and Paid Social services will come under the NMPi banner.

NMPi Switzerland will now offer an Analytics service using NMPi’s exclusive strategy, which has helped them deliver successful results for clients such as, Charlotte Tilbury, Papa John’s, and Crew Clothing.

“Being part of the NMPi brand is extremely exciting for us,” stated Leonardo Kopp, Managing Director, Switzerland. “It is a perfect match for us; by combining our strengths and usingNMPi’s proven processes, we can increase our local proposition and continue to drive better results for our clients.”

“NMPi clients across the globe will continue to benefit from our growing expansion,” stated NMPi’s Managing Director, Luke Judge. “As we continue to develop our partnership with sister company DQ&A, we are able to give our clients access to a wider knowledge base, and local market expertise. It ensures we can deliver on our clients’ wider international objectives.”

We’ve also set our sights on continued global expansion, and this year we have plans in the works to grow the business in Asia, the US, and Australia.

Google Tests Black Friday PPC Ad in the U.S.

 
Black Friday and Cyber Monday have come and gone in such a whirlwind many of us are still recouping from the shopping fury. But did any of you notice Google’s been testing a special Black Friday AdWords ad format in the US?
 
The ad below is an example of this new Black Friday Paid Search ad. The ad allows you to add specific Black Friday and Cyber Monday attributes to your ad text. These attributes are displayed as an extra line on the ads.
 

Google Black Friday PPC Addition

 

*Text in image has been made bold to emphasise change to ad.

 
The theory is that by calling attention to specific Black Friday or Cyber Monday special offers the CTR will increase. With a greater CTR we would hope to see an increase in the conversion rate as well.
 
Right now we have more questions than answers about this new product. Only time will tell how affective this extra line of text was.