VOTE for our Rising Star!

We are excited to announce that Campaign Manager, Anna Jorysz, has been nominated for the Performance Marketing Award’s Industry Rising Star! The prize is awarded to the best and brightest in Performance Marketing. We are very proud of her hard work and efforts! Get involved and cast your vote!

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Anna joined NMPi as an Analyst in 2014 after travelling through Thailand for a year where she helped develop the website and social activity for a charity organisation.

Anna quickly progressed to Campaign Manager and became an integral part of the performance team. She began her career in Paid Search, and over the past year has helped shape the development of NMPi’s Performance Display solution with not only her strategies and optimisations but with the help of a customisable, dynamic creative she built.

Anna is a passionate problem solver and her dedication to her team in evident in her work every day. Her strength as a Campaign Manager lies in her unique ability to look at platforms from a tech and strategic perspective, enabling her to find new and innovative approaches to problems and deliver the desired outcomes for her clients. Her rapid progression is a testament to her commitment not only to her career but to her co-workers and clients.

Make Sure to Cast Your Vote: Vote Here

Google Tests Black Friday PPC Ad in the U.S.

 
Black Friday and Cyber Monday have come and gone in such a whirlwind many of us are still recouping from the shopping fury. But did any of you notice Google’s been testing a special Black Friday AdWords ad format in the US?
 
The ad below is an example of this new Black Friday Paid Search ad. The ad allows you to add specific Black Friday and Cyber Monday attributes to your ad text. These attributes are displayed as an extra line on the ads.
 

Google Black Friday PPC Addition

 

*Text in image has been made bold to emphasise change to ad.

 
The theory is that by calling attention to specific Black Friday or Cyber Monday special offers the CTR will increase. With a greater CTR we would hope to see an increase in the conversion rate as well.
 
Right now we have more questions than answers about this new product. Only time will tell how affective this extra line of text was.