Mobile advertising is experiencing a meteoric growth in online advertising. Advertisers are beginning to see the value of investing in this medium for display because of the rapid rate at which smartphone penetration is growing. Consumer behaviour is changing and evolving; smartphone and tablet engagement is increasing. By 2016 there will be more smartphones than PCs globally. Mobile advertising is no longer an area that marketers can ignore without impacting their profits.
Why Mobile Display?
Mobile devices have become part of our everyday lives giving us the unique opportunity to reach consumers on a one-to-one basis in a highly engaging way. Mobile display provides online marketers with more granularity due to its robust data, and it also offers new and engaging formats to get consumers involved. NMPi is at the forefront of the mobile shift and will provide innovative solutions and deliver results for your mobile campaigns.
According to eMarketer, at the end of 2014 there will be more than 1.64 billion mobile smartphones across the globe, with expectations of surpassing the 2 billion mark in 2016.
55% of UK smartphone and tablet owners say they use mobile for location-based services, and with most mobile users strongly preferring products within 5 miles of their location, this leads to increased foot traffic and higher in-store conversion.
Four in five smartphone users in the UK use the internet on their mobile phones every day.
On average, people check their mobile phones 150 times a day. That breaks down to once every 6 1⁄2 minutes.
The average time spent online per month is 29 hours and 14 minutes on desktop and 41hours and 42 minutes on mobile.
Display is at the forefront of digital advertising and a crucial part of a marketing campaign.