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NMPi Wins Best Search Award at RAR+ Digital Awards

NMPi is delighted to have won in the “Best Search” category at last night’s RAR+ Digital Awards.  The RAR+ award is especially important because it recognises agencies who deliver outstanding results as voted for by clients on a measure of overall satisfaction, rather than being judged for a single campaign case study.

NMPi’s CEO, Luke Judge, commented, “I am immensely proud of our brilliant team at NMPi; their hard work and passion for doing outstanding work with our clients has been deservedly recognised by this important award win. I am also grateful to our clients for their kind survey feedback in supporting us”.

Director of Biddable, Sophie Harkness added, “We have always prided ourselves on going the extra mile for our clients, so it’s great to see this acknowledged with this Best Search win”.

Head of Performance Marketing, Max Flajsner commented, “I believe our client happiness, and therefore this recognition, is a direct consequence of the high levels of innovation that we have brought to our client’s campaigns over the past twelve months”.

This award win follows closely after NMPi was ranked in top place in the Drum’s UK Elite Media Agency rankings. This kicked off an expansive year for the company, which has so far seen the launch of three new NMPi offices in Zurich, Sydney and Cape Town.

The second half of 2017 looks set to be even more exciting, with this award acting as a springboard to further success.

What if You Had to Pay For Google?

Will Google search ever be a paid service?

Google search has been around for nearly 20 years now and plays an important part of our everyday lives.  Many of us could not imagine a day without it – think about the number of times a day you do a Google search.  So what if Google started charging us to use it? Have you ever thought about this? Well, we did.

Let’s start by considering how Google would work if it was a paid service.  We think the most feasible option for payment would be based around a monthly or yearly subscription service, where the user pays a fee for unlimited use of their services.  But why would Google do this? Google earned $57.80 billion in 2016 from advertising and this number has been increasing Year-Over-Year, so surely they would want to stick to their existing (highly successful) business model, but maybe not?…

How much would it cost?

Let’s stick to the idea of a Google search subscription service.  How much do we think Google would charge? We’ve tried to estimate how much we, as the user, would have to pay.  How did we do this? First, we have to understand that Google would only want to switch to a subscription model if this would bring them more revenue.  So, if we use the revenue they generated last year, and divide it by the number of worldwide users, we can calculate the minimum cost per annual subscription.  This is shown below:

We calculated the number of Google users as the number of total internet users in 2016 multiplied by Google’s market share in 2016.  This equation therefore turns into the following:

This really doesn’t seem that much for a service that we use all the time! However, we need to consider the number of Google users who have ad blocking software set up on their devices, since these users will not be clicking on the paid search ads. In 2016, ad blocker use meant that only an estimated 70% of the Google users in 2016 actually saw search ads on their results page.  The calculation above therefore needs be changed to:

As mentioned earlier, Google would only switch to a paid model if it generated more money than it did in the previous year.  They would also have to compensate for sunk costs in setting up this new search engine and the costs of losing existing Google users switching to free alternatives.  So we would expect the subscription would be slightly higher at around $45/year (which still doesn’t seem that much!) to compensate for those factors.  However, we can’t quite imagine that this would be a flat rate around the world considering the variation in average wages globally.

Why would you pay for Google?

It’s all good and well to estimate how much Google would charge users, but we are missing a crucial factor in why users would pay for this service.  There would have to be some sort of additional benefits that come along with paying. What could these benefits be?

Privacy has been a huge topic of debate for years, and many users express concern about how their personal information is used and who has access to it.  The Google subscription service could, therefore, include a full privacy agreement whereby no data about the user is collected.  This could ease privacy concerns, but could also place consumers at a disadvantage as this data is currently used by Google to improve the user experience – they often show you what you want or need before you even know it’s needed!

Additionally, Google may offer their paid service as an ad free search platform.  This could have benefits for the user in terms of streamlining the search results pages, although users would lose valuable price comparison figures that are currently available through Google Shopping. Could this mean the end of paid search on Google?!

If yes, this would have significant implications on other search engines. We would expect average CPC’s would rise as competition for ad space would become even more fierce, because these search engines would gain users switching from the now-paid-for Google service.   There would also be a significant impact on traffic for Google search partners, who could potentially lose their Google search capabilities.

Why wouldn’t Google work as a paid service?

Currently, the Google business model is based on mining data.  It collects and uses information from our browser history, device settings, and locations to show us the most relevant information when we need it, which is ultimately supposed to be beneficial for the user.  If Google were to switch to a paid service model, which includes a privacy agreement, this valuable data would be lost. Google would have no way of tailoring information towards its users, meaning all users would see the same things.  This would be a huge barrier for Google. Why would users pay for a service which offers them less?

Why would Google want to change their entire business setup when it already works so well?  It would be a huge risk and could cause massive losses due to the fact that people are wary and cautious when it comes to change, especially when it comes to paying for something that used to be free.  A great example of this comes from The Times newspaper’s paywall, where they began charging users to view their content.  This resulted in 62% drop in visitors and a 90% fall in page views when it was introduced in 2010, and it took a long time for the user level to pick up again.  These percentage drops were extremely large, so introducing a subscription service could be a huge risk for Google if they were to follow suit.

If we consider the search engine industry as a whole, Google may be the most powerful and popular source of gaining information quickly, but it is not the only way.  Bing now accounts for 21% of the search market share, followed by Yahoo with 12%.  If Google were to switch to a subscription service, there are definitely readily available alternatives that consumers could switch to as a way of obtaining information at no cost.

Conclusion

Even if we don’t pay at the moment in monetary terms, Google in its current form is not completely free. We pay as we go by feeding Google with all the valuable information about us, such as things we are searching for, websites we visit, videos we watch, ads we click or tap on, our location, information about our device, IP address, and cookie data. That’s just the beginning. Google stores our emails, contacts, calendar events, photos, and the videos we upload. Within our Google account, we share our name, email, date of birth, gender, telephone number, and country. Sharing this valuable data is the price we pay, and it seems a price we are prepared to accept. We get more targeted information and Google gets a slice of our privacy pie which earns them so much money!

The question remains: How long would it take for Google to reach a big enough volume of paying users to hit, or even exceed the current profit made by charging advertisers? Google would have to come up with a value proposition enough users would happily pay for.

One way or another, paying to use Google search would mean a fundamental change not only to user behaviour and the advertising industry as a whole, but also to the way Google operates. Would Google risk losing more than it gains? Only time will tell, but we would be surprised if this happened anytime soon!

A Look Back at Net Media Planet’s Executive Breakfast Seminar

Yesterday, Net Media Planet hosted our bi-annual Digital Breakfast Seminar at the Soho Hotel in London entitled “The Personalised Path to Purchase.” The day began with a riviting presentation from renown digital marketing specialist Matt Bush from Google. Doubleclick’s Rick Jones and Matt Bennathan from eXelate gave thought-provoking sessions ahead of Net Media Planet’s very own, insightful Sri Sharma.

 

The ensuing client panel, “Leveraging the Omni-Channel Consumer,” consisted of retail industry experts James Dunford from Cotswold Outdoor and Gordon Newman from Life Style Sports, who were joined by Matt Bush and Sri Sharma.

 

The event focused on how the changing consumer path-to-purchase will demand that brands embrace new personalised advertising strategies and technologies across Paid Search and Performance Display advertising. We explored topics such as, consumer search trends and innovations; new 1st and 3rd party data practices; advanced audience profiling; personalised relevance; cross channel continuity and how to tackle the omni-channel challenge.

 

From a marketing perspective, we view personalisation as the use of data to deliver a relevant and engaging experience to a consumer across digital channels and engagement points.Through this strategy we can provide a more effective form of advertising. In fact, according to Forrester’s research, campaigns that are personalised have a 19% increase in sales.

 

“The Personalised Path to Purchase” Speakers

 

Matt Bush (Google)  –

 

  • Think Digital – “52% of those who clicked on an online ad in the last 3 months purchased as a result of an ad click.”
  • Think Mobile -“Location based ads led 32% to visit stores/make purchases and 19% to make unplanned visits/purchases.”
  • Think Engagement – “PLA’s to drive 33% of 2014 retail traffic”

 

Rick Jones (Doubleclick) –

“We don’t want to be in our comfort zone.” If we stay in our comfort zones we are missing the future opportunities on offer. We need to keep pushing the boundaries and trying new things as technology continues to advance exponentially.

 

Matt Bennathan (eXelate)

“Data is the fuel that runs the engine, which drives the car.” “Combine 1st and 3rd party data for relevant and effective digital advertising.”

 

Sri Sharma

“Serve the heart, as the rational mind is easy to achieve.” Rational marketing such as price, availability, delivery and support, are easily duplicated by competition. Whereas it is winning the heart that secures long term customer loyalty. That is something that we can achieve by knowing your consumer, reaching them and being personal.

 

Below, are copies of each of our speaker’s presentations. Follow us on twitter @netmediaplanet to keep up-to-date on future events and seminars, plus we will soon be posting the video of our seminar. Don’t miss out.

 


Download Matt Bush’s Presentation “Search and Find”

 

 


Download Rick Jone’s Presentation “Prepare for the Future”

 

 


Download Matt Bennathan’s Presentation “1+3=5”

 

 


Download Sri Sharma’s Presentation “Winning Hearts”

5 Tips for Expanding Internationally with Paid Search

With many UK brands now seeking growth through international expansion, we take a closer look at how brands can successfully expand their international operations with Paid Search and Display. Focusing on international campaign management and execution, this article offers our top tips on running effective campaigns targeted to different territories.

 

Please click here to see our earlier article on 5 Tips for Introducing a Brand into a New Territory.

 

Our top 5 tips for international expansion

1. Decide which countries to target

When expanding internationally, a good starting point for advertisers is to research which territories are likely to perform well:

  • Use tools such as Google’s Keyword Planner with its Traffic Estimator function to find out the level of brand awareness of your brand in a target territory by estimating the average monthly impressions your brand may receive.
  • To gain further insights on new territories, we would suggest that you create a worldwide brand campaign targeting all countries and all languages, while being careful to exclude any territories where you already have campaigns running. By running a worldwide campaign, you will be able to assess which locations drive the most traffic and sales. Let the campaign run for at least 2 weeks and you will see the territories which are performing the best. The highest performing campaigns should then be separated and optimised individually.

 

2. Find the right keywords

Building a strong keyword list for your campaign will help you ensure that your ads show to your target customers as they search for specific terms or visit certain websites. To find the right keywords for your campaign, we would suggest you:

  • Use keywords which perform well in the UK as a starting point, as these are likely to perform well in international territories too. Start with exact match keywords and then expand into phrase match keywords. This will allow you to see which terms users are searching for in a particular territory and therefore enable you to grow the campaign.
  • Expand your keyword selection further by using Google’s Keyword Planner to see which keywords are likely to drive the most impressions for a given territory. We have found that misspells of brand terms and products names tend to perform well in international territories and can be effective in driving more traffic to your website.

 

3. Localise your language

When running multi-language campaigns, it’s important to ensure that your ads resonate with different, local audiences:

  • Ensure you use a reliable translation service to accurately and appropriately translate your ad copy. Consumers are less likely to click on ads which do not read well.
  • Separate campaigns by language as this will allow you to target consumers who speak a local language differently to consumers who speak English. This is particularly important for UK brands that are looking to tap into the lucrative expat market. It is worth noting that there is no conclusive link to show that consumers will always prefer to click on ads in their local language, therefore this important to test ads in different languages across all target territories.

 

4. Drive more performance with effective ad copy

There are many factors which should be considered when creating ad copies for an international territory. Each territory will vary and react to ad messages in different ways:

  • Test different types of ad copy as small changes to ad copy can have a significant impact on CTR. For example, we performed a split test adding ‘/au’ at the end of the display url for an international client running campaigns in Australia. CTR for this ad copy was +17% higher than the ad copy without ‘/au’ at the end of the URL. In another test, we trialled different discount codes for a retail client who was trying to improve performance in low converting territories. By using discount-led messages in ad copy we were able to increase CTR by +22% in these territories.
  • Research the preferred terms and phrases used in your target territories, for example use “Shipping” in ad copies for the US rather than “Delivery”. It is also important to understand seasonality factors and key dates for your targets territories, for instance Christmas Day is on 7th January in Russia.

 

5. Don’t lose a sale due to poor landing pages

When trying to drive more onsite conversions, it’s important to test the most effective landing page for your target territory. There are a number of different ways to optimise landing pages:

  • Localise the language of the landing page to the territory that your campaign is running in. We tested a simple localised landing page in the US against a UK landing page. The localised landing page had a 95% higher conversion rate than the UK landing page.
  • In territories where you are receiving a large number of clicks through to the landing page but a low number of sales, test a localised landing page with images of local currency and clear messaging on local delivery options as this should improve conversion rate.

 

 

To sum up

In conclusion, knowing which territories already have a strong brand presence is key in generating sales internationally. By creating a worldwide campaign you will be able to understand which territories have higher traffic and sales volume and build campaigns accordingly.

 

When optimising your international campaigns it is important to take into consideration the differences between the different territories. By adopting some of our recommendations to help localise your campaigns to each target territory, you will be well equipped to run successful international Paid Search campaigns. Good luck!

 

Case Study: Building a new customer base in the UK

We are pleased to share a new case study of our work with well-known international travel brand, Sunweb. Adopting a new approach, we integrated Paid Search and Display advertising to help effectively reach a new audience and successfully help build a customer base in the UK.

 

Challenge

Sunweb are a leading international specialist tour operator. They have an established customer base in Europe and were looking to increase brand awareness in the UK and build its customer base locally. They appointed us to help them achieve this through Paid Search and Display advertising. We believed that we could use an integrated Paid Search and Display advertising strategy to increase brand awareness and drive incremental bookings in the UK.

 

Our Approach

Sunweb has some brand awareness in the UK, and as such already has some existing traffic to the website from UK consumers. To capture this existing search traffic, we launched a Paid Search campaign promoting Sunweb’s holiday services through a series of text ads. Messaging was designed specifically to drive consumers directly to the website.

 

To expand reach further, we implemented a Programmatic Display prospecting campaign promoting Display ad placements on contextually relevant websites. This approach was designed to target new consumers who fit a pre-defined audience profile, who we believed would have an active interest in the type of holiday being offered by Sunweb.

 

To drive more online bookings, we analysed campaign conversion data to pinpoint the times at which most on-site conversions were made. Using this data, we commenced a retargeting campaign to pursue our target consumers at times when we knew that they would be most likely to convert.

 

Results

The campaign has been a great success. Since launch, UK revenue has increased by +96% and bookings by +36% month on month. At the same time we have also managed to decreased cost per acquisition by 73%.

 

For further information on this campaign, please don’t hesitate to get in touch by contacting Digby at digby@netmediaplanet.com.

 

Channel crossing: creative offline to inform online

As Paid Search and Display advertising specialists we are passionate about running great campaigns, and are always looking to see how we can drive even more performance from them. So, when a fashion retail client invited us to attend a recent launch of their new product range, we jumped at the chance. Little did we know that it would have a wide ranging influence on the future strategy for our Paid Search and Display campaigns, not only at a strategic level, but tactically also.

 

In this article, we share some of the insights gained from this day, and highlight just how important offline marketing activity is for driving more performance from your online marketing campaigns.

 

Here we share our top 4 key takeaways from the day:

1. Planning for campaign preparation:

The day proved invaluable in helping us to create a plan for a new high performing campaign, well in advance of its launch date. Following the day, we have:

  • Created a schedule for each campaign, and are working collaboratively with the client on key campaign elements such as the development of new landing pages for the separate collections and new remarketing lists. This means that we will be able to coordinate launch times and product pushes with consistent messaging and creative to offline marketing activity.
  • Gained insight into the trends that will be directing fashion over the next 6 months. We also learned what the press had picked out as ‘the next big thing’, which since the press ultimately dictates fashion is really important. This means that we can prepare specific campaigns to push these target products – and capitalise on the buzz that the press interest will generate around them.

 

2. Understanding consumer engagement behaviours:

We gained a number of insights on the target audience from the client’s in-house marketing team. As a result we have been able to further refine our online marketing efforts to reach our core target audience with a specific interest in this new product range. The insights gained have:

  • Informed our optimisation strategy so that campaigns can be fully optimised with known contributors to high converting opportunities – such as time of day, device targeting and seasonality factors.
  • Improved our understanding of our target demographic which has helped us to develop highly specific remarketing lists.
  • Informed our website placement and topic targets for Display marketing. As a result we can find new ways to add further influence to the target consumer through the purchasing funnel.

 

3. Getting the terminology right:

We learned about the new terms that consumers and the media will use to search, find and talk about the new product range. New words entered our vocabulary, such as double-sided bags and trophy skirts. As a result we have:

  • Found new keywords to match future search queries to inform long tail keywords and additionally expand our existing keyword selection to capture more traffic.
  • Developed compelling messaging which incorporates the new terms that consumers will be using to talk about products. This will ensure that our ad copy is in tune with the latest consumer trends and terms.

 

4. Bringing creative synergies:

We learned more about the offline creative that will be used to promote the range and gained ideas of creative styles and imagery – in terms of colour palette, tones and formats. As a result we have:

  • Identified the best images to use for image ad extensions in our Paid Search campaigns that will present a look and feel consistent with offline marketing activity, while bringing consumers to the site.
  • Developed the most impactful creative banners to continue connecting with consumers through Display advertising while they browse other websites.
  • Applied the most effective imagery to develop compelling land pages that will keep consumers onsite and drive conversions.

 

In summary:

Attending this press day has not only enabled us to bring brand new ideas to our Paid Search and Display campaigns, it has given us a better view of the target audience and a clearer picture of our client’s overall strategy.

 

Sometimes it can be all too easy to get set in what is happening in your Paid Search and Display campaigns so that you miss the bigger picture of the overall marketing strategy.

 

Paid Search and Display is just one cog in the marketing machine. Gaining new business insights allows this cog to be better cut, better positioned and better oiled for what is to come, and to help the marketing machine work at maximum capacity. Seeing how the business operates first-hand has helped to drive our campaign direction over the first half of the year and we look forward to delivering some fantastic results!

 

Watch this space!

 

Changes to ecommerce in Russia – the essential update

 

Over the previous few weeks there has been much written in the media about the proposed legislative changes on international imports in Russia.

 

Russia presents sizeable opportunities for UK brands, as consumers seek out competitively priced products and fashionable Western brands that are unavailable locally. As a result international ecommerce in Russia has experienced significant growth in recent years, with the market valued at approximately $3 billion in 2013*.

 

With interest in the market increasing at pace, we thought it would be useful to share an update on the market developments to-date. We talked to our contacts at Yandex (the leading Russian search engine), to get a summary of the key points;

 

  • Following a brief suspension, the major international courier companies, which include FedEx and DHL, are once again operating in Russia and delivering parcels to individuals as well as businesses.
  • A new import tax has been set at 30% tax on goods worth over 200 EUR. However we understand that this has not been activated yet.
  • Currently there are no restrictions on the number of parcels that an individual may receive from an international retailer. However discussions are continuing, and this position could change.

 

For UK brands that already operate in the region, such as ASOS, Next, and Net-a-Porter, this new legislation will have varying impact. For example, it would appear that ASOS will not be significantly affected by the new tax levy as the average purchase value tends to be lower than the 200 EUR value threshold. Retailers of luxury goods, on the other hand, could be harmed by the new measures.

 

Currently, the extent to which UK retailers will be affected by the restrictions is still unclear, and this is unlikely to be resolved in the immediate future. With Russia involved in an on-going politically sensitive situation, market developments may evolve further and could bring more wide ranging implications for foreign brands.

 

We will continue to monitor these developments and will share updates on the situation and the impact for UK brands in due course. If you would like further advice, or information on what these market developments could mean for your international campaigns and ecommerce opportunities please don’t hesitate to get in touch.

 

For brands interested in exploring the Russia market further, then please visit our Yandex services page or www.RussianSearchMarketing.com, which provides useful insights on Russian search and digital advertising opportunities for international brands.

 

 

 

 

*http://www.ewdn.com/2014/01/24/dhl-and-fedex-suspend-operations-boycott-of-ebay-urged-but-cross-border-sales-to-continue/

Simpler Shopping On Mobile

Google’s Product Listing Ads (PLAs) are beginning to play a major role in the digital marketing strategies of retail brands. Over the past year they have soared in popularity, and this growth looks set to continue. Indeed, recent research from Marin Software shows that retail advertisers have increased spending on PLAs by approximately 300%*.

 

Following this growth, Google is now expanding the reach of PLAs even further, with the recent launch of a new version of mobile PLAs.

 

Given the size of the opportunities for retailers to connect with mobile shoppers using PLAs, we decided to put the new mobile PLA update to the test.

 

Understanding the new mobile PLAs:

Consumers are increasingly using their mobile devices not only to research but also to buy products. Google’s recently updated version of mobile PLAs has now made it simpler for consumers to quickly and easily browse products. One key new function is the new swipe feature, which allows users to swipe across the screen to browse all of the products. Not only does this enable users to browse more products from the initial search results page, they can also view larger product images and longer, descriptive product titles. This update has also given more retailers the opportunity to appear on the mobile PLA unit, as the screenshot below shows:

 

Example mobile PLAs:

 

 

Testing out mobile PLAs:

To conduct a test of the new version of mobile PLAs, we analysed performance data of an existing PLA campaign being run for one of our online retail clients, which was opted in for all devices. Mobile has consistently performed well for this client, and currently holds 14% share of traffic and a 7% share of sales from PLAs, with an outstanding conversion rate of 4.8%!

 

Following the launch of our campaign with the updated Google mobile PLAs, we noticed an initial decrease in CTR which could have been due to initial usability issues, with users unaware of the new scroll feature. It is worth mentioning, that even if the product is not seen, it will still warrant the impression but not the click and could affect CTR as a result.

 

Following the initial drop in performance, the number of clicks from mobile PLAs quickly started to increase, as shown in the graph below. Over the 8 week reporting period, the share of sales from PLAs on mobile increased by a significant +29%.

 

Campaign data pre- and post- launch of the new mobile PLA:

 

In conclusion:

Although it is early days and the test analysed a relatively small data set, there are some interesting insights. Certainly, the results suggest that Google have developed something that is far more in tune with how users are searching for and looking at products.

 

Furthermore, the marked increase in performance with this campaign demonstrates the growing value of PLAs on mobile for retailers, and the growing importance of mobile for connecting consumers researching the best places to buy products, both online and in store.

 

Therefore, if you have not already set up your PLA campaigns into mobile, we recommend carrying out initial testing by applying appropriate mobile bid adjustments. This will help to capture more searches which are relevant to your product set.

 

Mobile PLAs could provide a potentially profitable new way to reach new consumers and incrementally grow your business. Certainly, with advertiser investment continuing to increase, and the on-going success of the PLA format, they seem here to stay.

 

 

*http://www.retailtouchpoints.com/features/industry-insights/retailers-increase-spending-on-product-listing-ads-by-300

 

Yandex launches new site for international advertisers

 

As a valued business partner of Yandex, the market leading Russian search engine, we are pleased to support the launch of their new website, www.RussianSearchMarketing.com.

 

 

The new site is designed specifically for international advertisers and will provide key insights into Russian search and digital advertising opportunities.

 

Over time the site will expand further to include regular news updates on key industries (such as fashion, travel and electronics) in the market, and will also provide online training on how to use Yandex’s various digital advertising tools.

 

For online advertisers, the Russian market offers real appeal. Cross-border Ecommerce in Russia has experienced significant growth in recent years, with the market valued at approximately $3 billion in 2013. The market presents vast opportunities for UK brands, as Russians buy from foreign brands not only because of price differences, but also access brands that are unavailable locally.

 

This site will provide a valuable first step for brands looking to explore the Russian market further.

 

If you are interested in learning more about the Russian market, then please contact us for more information, our in-house Russian market experts would be pleased to advise you further.

 

Net Media Planet joins Global Search Marketing Panel

This week, Net Media Planet continues its international speaking road show, as it joins Yandex and Baidu’s European business partner, CharmClick on an international Search marketing panel hosted by leading US ecommerce company Borderfree.

 

This event will provide a unique opportunity for brands to hear from three international marketing experts who will be discussing Search marketing trends, tactics and opportunities in Russia, China and Europe. Some of the confirmed attendees include Saks Fifth Avenue, DKNY, Bloomingdale’s, Macy’s and Barneys.

 

At this event, Luke Judge will present Net Media Planet’s POV on how brands can unlock the online business opportunities in Europe. The session will provide insights and practical guidance on how brands can take that first step into new international markets.

 

Attendees will also hear from Preston Carey, US & UK Business Development Director at Yandex, who will discuss the ecommerce opportunity in Russia and will offer guidance on how to reach the growing consumer market in Russia through Yandex.

 

Johnny Zhu, CEO of CharmClick and the exclusive Baidu European partner, will also be joining the panel to give an overview of the China business opportunities, and discuss strategies for maximising the business potential on Baidu.

 

Borderfree is a leading US ecommerce company that works with some of the world’s most iconic brands, helping to pave the way for their global expansion. As a UK business partner, Net Media Planet works with them on an on-going basis to help drive new business opportunities for leading UK and USA brands looking to launch into new markets.

 

For more information on the event and to discuss international opportunities further, please contact Carolyn@netmediaplanet.com