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NMPi Wins ‘Most Innovative Strategy’ at IAB Programmatic Awards

We are thrilled to announce that NMPi has won in the “Innovative Strategy” category at the first IAB Programmatic Awards in The Netherlands. Advertising industry specialists looked forward seeing this year’s groundbreaking entries, and we were excited to be counted among the prestigious nominees for our case study: Real-Time visibility of Snow Heights for Transavia.

The IAB Programmatic Awards are important because they are voted on by industry experts in recognition of agencies that deliver outstanding results.

NMPi Netherland’s Managing Director, Gerard Moussault, commented: “This is a real testament to the excellent work done by the NMPi team. Over the next year, we are going to continue to grow and push the limits of digital innovation.”

Transavia’s Direct Sales Manager, Nick Brandts commented, “Our campaign team is always looking to reach our audience in a better, more relevant way. Together with NMPi, we investigated the (technical) possibilities of creating an innovative campaign. In our partnership we have a shared goal: to challenge each other to create new innovative elements for every campaign. It is wonderful to see this effort pay off with positive campaign results. The Programmatic Award for ‘Most Innovative Strategy’ for our Wintersport Campaign is recognition we are very proud of!”

NMPi Netherland’s Head of Consultancy, Quintijn van Kessel added: “The IAB Award recognizes our work over the last couple of months in close cooperation with our client, Transavia. It’s great to see this acknowledged with this Innovative Strategy win”.

This award comes on the heels of NMPi’s RAR+ (Recommended Agency Register) win for ‘Best Search’.

The second half of 2017 is set to be even more exciting, with this award acting as a springboard to further success!