Advertisers have increased investment in video advertising by 114% – an 85% increase from just two years ago and according to Forbes, a Cowen and Company study indicated that mobile video ad spend will reach $8.6 billion by 2018. In addition to this, 76% of marketers polled stated they would be increasing their use of YouTube and video marketing.
Given this rapid growth and video’s projected climb, advertisers should include a well thought-out video strategy in their marketing plans which defines metrics for success. This whitepaper explores top strategies and major channels. Get an in-depth look into YouTube, Facebook and Instagram.