Paid search partnership between Net Media Planet and Finnair

Net Media Planet first Seminar of 2010

Net Media Planet increases ties with top European airline

We’re happy to announce that we’re now working with Finnair, Finland’s leading airline, on a pan-European basis. We’re going to be helping Finnair to increase their online presence and – most importantly – drive more sales through paid search marketing.

This is a fantastic partnership for us here at Net Media Planet which will allow us to continue our great tradition of working successfully within the travel sector.

Cameron Lawson, Head of Client Services, Net Media Planet

NMP’S first Net Media Planet seminar of 2010

Net Media Planet first Seminar of 2010

Predictions for 2010 in Search

Last week we ran our first Net Media Planet seminar of 2010 to discuss our Predictions in Paid Search for 2010. We looked at the opportunities and challenges ahead for paid search marketing and the new developments that technology will provide. It was an excellent session and good to see so many clients and new faces.

Some concepts and areas explored during the session were:

o Targeting an increasingly mobile consumer.
o Developing a strategy to address the opportunities and challenges posed by real time search.
o The benefits of online and offline integration for cashed-strapped marketers.
o The arrival of election year and the effect on consumer behaviour and search.

Please find the predictions and presentation here

Hope you find the presentation useful for developing your online marketing strategy for 2010.

Cheers, Sri

Net Media Planet wins the Perfume Shop account

Net Media Planet working  with the Pefume Shop

The Perfume Shop awards Net Media Planet with its search marketing campaign

Net Media Planet is excited to announce the renewed commitment by the Perfume Shop for Net Media to run its search marketing campaign throughout 2010. The decision comes on the back of a successful trial campaign in late 2009.

The last three months have shown a tremendous uplift in sales and we look forward to seeing what 2010 will hold. More details can be found in the following press release.

(Cameron Lawson, Head of Client Services)

The Perfume Shop has awarded Net Media Planet the contract for its paid search account following a highly successful three month trial period. Net Media Planet was initially appointed in October to take on the retailer’s account from Greenlight.

In the final quarter of 2009 Net Media Planet was responsible for running the most successful online campaign ever for the retailer in the run up to Christmas, working in tandem with the company’s advertising campaign throughout the X Factor, with sales increasing by 282% year on year.

Matt Walburn, Head of Marketing at the Perfume Shop commented:

“With our steep growth plans for, it was vital to find a PPC agency that could not only deliver on the customer numbers but also had the client-facing skills to make it a productive relationship ongoing, something that is essential to our business.

Net Media Planet stood out from the crowd in terms of talking our retail language and being energized by the exciting opportunity ahead; to establish our strong high street brand quickly, and firmly, into the online arena.”

Notes for Journalists

• Net Media Planet is a top 5 search agency and was set up in 2004 by Sri Sharma
• The company prides itself on exceeding clients’ expectations in driving sales and revenue from paid for search
• Clients include Singapore Airlines, Dell Computers, P& O Ferries and the Perfume Shop and Evans