Google AdWords Automated Rules

Google

Last week saw the latest innovation from Google on their AdWords platform – the release of Google AdWords Automated Rules.

This latest innovation allows advertisers to set rules against their campaigns and ad groups. We expect to see several tactical benefits for client accounts that will improve performance. An overview video from Google on Google Automated Rules can be see below.

Our Campaign Management team are currently testing Google Automated Rules in conjunction with our  Mercury technology Platform. Already, we’ve found CPC alerts a useful feature.  Alerted can be provided when CPCs (cost-per-click) in Google Adwords increase beyond a set threshold.

More information can be found at the Google Blog . For more of my opinions, I’ll keep you posted as we experiment with the product and learn more.

All the best!

Matt

Econsultancy Award Dinner

We had a great night at the Econsultancy Awards dinner last week where we proudly picked up the award for Innovation in Paid Search 2011. Congrats also to our client, The Perfume Shop, with whom we won this award alongside.

I couldn’t resist sharing a few photos from the night. Take a look:

All the photos can be found here

Cheers,
Sri

Net Media Planet wins DC Storm accreditation

Net Media Planet has now become accredited as DC Storm Professionals, after fulfilling all of the requirements in order to pass the accreditation process. 

This means that the Campaign Management team at Net Media Planet are now fully trained on the DC Storm platform and have the ability to use DC Storm’s suite of products to maximise the performance of campaigns. Storm Optimiser will be used to improve campaign performance through bid management, Storm Analytics will be used on the reporting side to help provide more granular insights for clients.

Using DC Storm as part of Net Media Planet’s Mercury Platform, the Campaign Management team has a richer toolkit to grow performance for our clients which is exactly what we are about.

Facebook: the direct competitor to Google

Google’s success has been achieved by helping users find what they want. You want ‘car insurance’, you find ‘car insurance’ listings in paid search and natural listings – ‘relevancy’.

Facebook is the social network of choice, and while not a search engine per se, one billion searches are made through their search function each month. I believe Facebook is going to replicate Google’s approach of relevancy in its own ‘social’ way, and create disruption in the market.  I believe there will be a shift in how people search online.

If you want to find product information you will still search in traditional search engines such as Google.  If, however, you are looking for recommendations of what your friends like or purchase, you will search in Facebook.

Facebook will provide the ability to search within a platform based on what you and your friends have ‘liked’ or perhaps even purchased.  As brands engage in Facebook commerce – enabling ecommerce to take place right on Facebook – purchase information could be shared and factored into the Facebook search algorithm.

Secondly, Facebook could directly challenge Google Display Network. Facebook could extend their internal Ads platform to third party sites and display behaviourally targeted adverts based on what you and your friends’ like.

Deloitte’s 2011 technology and media report shows that social media advertising revenue in 2011 is projected to reach $4-5 Billion.  That’s compared to projected 2011 revenue from paid search advertising of $30 Billion.

Facebook Ads aren’t a direct competitor to Google today, but one day they will be.

Sri