Last week saw the latest innovation from Google on their AdWords platform – the release of Google AdWords Automated Rules.
This latest innovation allows advertisers to set rules against their campaigns and ad groups. We expect to see several tactical benefits for client accounts that will improve performance. An overview video from Google on Google Automated Rules can be see below.
Our Campaign Management team are currently testing Google Automated Rules in conjunction with our Mercury technology Platform. Already, we’ve found CPC alerts a useful feature. Alerted can be provided when CPCs (cost-per-click) in Google Adwords increase beyond a set threshold.
More information can be found at the Google Blog . For more of my opinions, I’ll keep you posted as we experiment with the product and learn more.
All the best!