Net Media Planet nominated for second award in 2012

We are thrilled to announce that we have just been selected as finalists for the Revolution Awards 2012 for Best use of Search.
 

 
It’s an excellent result for the team, and one that reflects the superb client partnership that we’ve developed with Papa John’s, so well done to everyone involved.
 
It’s fantastic to be up for a second award in 2012, not least because it demonstrates just how much passion and commitment there is at Net Media Planet when it comes to delivering for our clients. 
 
And of course, it also means that we’ll not only be at the eConsultancy Awards in February, but will also be dusting down our evening wear for a second great ceremony at Grosvenor House in April. Can’t wait.
 
Congratulations to everyone involved and roll on more nominations in 2012!
 
Cheers,

Sri

Growth in online spend signals the end of the hypermarket for Tesco

Tesco’s recent 2.3% drop in like for like Christmas sales has prompted much media speculation on why the supermarket’s fortunes have changed.

 

 

However, the focus on product quality and the retailer’s discounting strategy have detracted attention from a significant shift – Tesco has halted its plans to open more hypermarkets in the UK on the back of its strong online sales, which grew 14%.

 

This, combined with the fact that many of Britain’s best loved retailers, such as Blacks, HMV and La Senza are now struggling on the high street, shows that high street presence is no longer key to retail success.

 

Retailers shouldn’t remove themselves from the high street on the back of Tesco’s results, but they should certainly take a careful look at their own strategy.

 

Less profitable stores in high traffic areas such as Oxford Street, London and the Bull Ring, Birmingham, alongside a strong online presence, can play a key part in raising brand awareness and driving sales. The key is to see on and offline as two elements of an integrated strategy and focus on getting the balance between them right. Ultimately, the relationship between online and offline should be symbiotic.

 

Mobile technology, such as near field communications and specific mobile formats, such as hyperlocal adverts, have made joining up the channels far easier for retailers. For example, through Google Wallet a consumer can now search for a particular product, follow a paid search advert to an online offer, save the voucher to their “wallet” and then redeem it in-store via a swipe of their mobile phone. The challenge for retailers now is to understand their customers, how and where they want to shop and make the experience as easy as possible.

 

To learn more about how to leverage mobile to bridge the gap between on and offline take a look at our whitepaper The Future is Mobile.

 

Thanks,

Sri

Net Media Planet helps to save the Amazon

We at Net Media Planet are very mindful of our responsibility as a company to support a wide range of causes outside of our immediate professional commitments.
 

 
One effort in that direction was last year’s office-wide Movember effort. We have also been conducting a PPC campaign for the Amazon Charitable Trust (ACT) since March last year. The ACT, as its name suggests, works tirelessly for the preservation of the ecological diversity and the indigenous communities in the Amazon region in Brazil.
 
They specialise in closely managed ecotourism and education and have built a number of schools as well as a visitor centre. The ATC are currently protecting an area of rainforest roughly the size of London or 287,000 football pitches.
 

NMP and ACT – where PPC meets environmental conservation

Net Media Planet’s Managing Director Sri Sharma went on a holiday in the Xixuau Xiparina are (where ACT concentrate their efforts) and was so impressed that he set the wheels in motion for us to support ACT’s efforts. You can read more about how this campaign came about here.
 
After it was agreed that Net Media Planet would carry out a PPC campaign for the Trust, we set about brainstorming target customers. The aims were to encourage both donations and visits to the Trust’s reserve base, as well as increase general brand awareness.
 
We concluded that corporations and schools were most likely to donate, and that students, travellers and environmentalists should be targeted with regards to ecotourism.
 

Where we are today

Since we started the PPC campaign in early March, the ACT’s Google adverts have been seen by 1.5m people and their website has had almost 60,000 visitors come from Google searches. There has been an average of two donations per month since August, including a monthly commitment to regular donations.
 
An English school also held a fundraising day in support of the ACT, and there has been an increase in the number of enquiries about trips to the Amazon region.
 
We are very pleased with these results and are looking forward to continuing to support the Amazon Charitable Trust’s vital cause and great work.