Harnessing the full potential of mobile through paid search

It was another great turnout yesterday, for the latest in our series of Net Media Planet invites seminars.


We explored the area of mobile conceptually and then moved to search. With 50% of all mobile activity starting with search, it makes sense.


I wanted the seminar to focus on what I see as the three key types of mobile customers – those on the move, those at home and those on the high street. I also concentrated on providing insight into how best to communicate and connect with these rapidly expanding potential customer types.


Check out the slide show below and please post any thoughts or questions.