We’re proud of the work we do here at Net Media Planet and even prouder when it’s recognised outside of the company by leading people in the industry.
We’re therefore thrilled to be preparing for the DADI awards (The Drum awards for the digital industries) ceremony taking place on 08 November in London, where we have been shortlisted in the Best Use of Search category for our work with Papa Johns.
“The price isn’t always right: defying convention to improve Papa John’s bottom line”
Working closely with the team at Papa John’s we developed a compelling campaign which delivered a killer combination of clever technology, traditional copy writing and consumer insight. Through this we were able to drive volume sales for Papa John’s without resorting to discounting and return a bottom-line profit margin increase of amassively impressive +139%.
Here’s how we did it! http://www.netmediaplanet.com/presentations/dadi-best-use-of-paid-search-papa-johns
Not only are we looking forward to seeing how Papa John’s will continue to grow over the coming months, we are also looking forward to the results!
Keep your fingers and toes crossed for us to win this award!