Net Media Planet “Going Global” event attracts international audience to discuss the growth of internationalisation

 

Last week, Net Media Planet held a breakfast seminar, as part of its popular Net Media Planet Invites…. series. The event brought together over 70 Marketing and Industry professionals to learn how brands can successfully internationalise their businesses in order to capitalise on growing consumer demand from across the globe.

 

It was a truly international occasion, which welcomed delegates from Italy, Poland, Germany, France and China, to learn, share and debate the growing importance of internationlisation for businesses.

 

Delegates heard from Google, who shared brand new research on the scale of the international opportunity for UK businesses. This was together with some of the latest tools and technology available to help brands internationalise their online marketing activities. To view the presentation please click on this link; http://www.slideshare.net/slideshow/embed_code/22049859.

 

Sri Sharma, our MD, explored how brands can build international brand awareness and maximise online marketing investment through Paid Search and Display marketing. The slides from Sri’s presentation are below;

 

 

Sri Sharma also introduced the new business opportunities available to UK businesses in China, and discussed how UK brands can benefit from getting online in China with Baidu, arguably the world’s next e-commerce superpower. The slides from Sri’s presentation on Baidu are below;

 

 

Finally, we heard how these techniques have been successfully put into practice with the Microsoft Store expansion story, which gave a snapshot of how one brand has successfully entered into over 40 different markets. To read more about the Microsoft Store story please click on this link; http://www.slideshare.net/slideshow/embed_code/22049869.

 

Our thanks go to our speakers, Martijn Bertisen from Google, Jens Reisswig from Microsoft Store/Arvato and Sri Sharma, for the thoroughly interesting and insightful presentations.

 

We hope that you find these slides informative. If you have any questions about the event, or about starting or expanding upon your own international operations then please don’t hesitate to call Digby to discuss further on 020 7186 2111 or email him at [email protected].

 

 

 

Net Media Planet joins forces with digital marketing services group, Incubeta

After a couple of great pieces of news last week – winning 2 awards for innovation at the Performance Marketing Awards and launching the service for our latest client Kiddicare (part of the Morrisons plc group), I have some fresh exciting news to share…

 

Today, I am pleased to announce that Net Media Planet is joining forces with digital marketing services group, Incubeta.

 

Incubeta is headquartered in South Africa with 200 staff across 7 digital businesses including Clicks2Customers.com, a global search and analytics agency. Their private equity backed ambition is to develop an international footprint with search and performance marketing as its central proposition.

 

The CEO of Incubeta, Alan Lipschitz, wanted to share some thoughts: “Net Media Planet is the leading independent search and display agency in the UK. As multi-award winners for innovation and performance, we are delighted that they will be joining the Incubeta digital marketing services group. We are excited to now have a presence in the important UK market. I am looking forward to working with their fantastic team and to helping them to build on what they have already achieved.”

 

I am really proud of the success we have had as an independent agency over the last 9 years – delivering performance for clients and creating a strong market reputation. This move represents the next phase in our growth strategy and we are really excited to be joining the Incubeta group. Their international ambition is particularly inspiring because it will create a step change in our scale and will enable both businesses to realise a shared long term vision.

 

Our focus remains unchanged – the delivery of outstanding performance and service to our clients. We will also continue to operate under our own Net Media Planet brand. In the longer term, we will expand our digital services offering and help our clients by leveraging the group’s presence across international markets, including South East Asia and Australia.

 

Feel free to get in touch if you have any questions or if we can help you create a step change in your online performance!

 

Sri

 

Net Media Planet triumphs at Performance Marketing Awards!!

Net Media Planet win two awards at the Performance Marketing Awards 2013 in the Best Search and Best Mobile categories!

 

Last night the team joined more than 800 representatives from across the performance marketing industry to attend the prestigious Performance Marketing Awards.

 

We are delighted that our campaign ‘Improving performance no matter what the weather’ for Cotswold Outdoor was the overall winner in the Best Search category. Built on an idea by the Cotswold Outdoor Search Account Manager, this innovative campaign was recognised for its use of fantastic new technology to drive online performance.

 

Also shortlisted in the Search category was our multi-award winning campaign, ‘The price isn’t always right: defying convention to improve Papa John’s bottom line’. This phenomenal campaign lost out to Cotswold Outdoor in the Search category, but celebrated yet another win in the Best Mobile category. Through a combination of consumer insight and mobile technology, the campaign reached audiences at the right time and right place, delivering compelling results.

 

We are honoured to have both campaigns recognised by the industry. It’s testament to the team’s hard work and dedication, and I am proud to see us driving innovation and performance for our clients.

 

Our thanks must also go to our clients, Papa John’s and Cotswold Outdoor, who helped us deliver these truly compelling campaigns.

 

It was a fun night, congratulations to all winners, and well done to the team at PerformanceIN for a great event!

 

To learn more about these award-winning campaigns please contact Digby on 020 7186 2100 or [email protected]. He’d be delighted to show you what made these campaigns so great!

 

For a list of all award winners please visit: http://performancein.com/news/2013/05/07/performance-marketing-awards-2013—winners-revealed/

 

NMP Invites…“Going Global”– maximising the international growth opportunity through Paid Search

The latest best-practice breakfast seminar in the NMP Invites… series is on how to drive International growth through Search.

 

Taking place on the 23rd of May, this event will share insights and leanings from our MD and Founder Sri Sharma, together with representatives from Google and Microsoft Store. To take delegates through a comprehensive guide to growing a brand internationally.

 

If you are looking to expand your operations internationally, this is a must-attend breakfast seminar. Some of the key highlights will be;

  • Learn how to effectively use Paid Search and Display to expand internationally
  • Gain insights from Google on key international market trends – the latest stats and facts
  • Hear how Microsoft Store expanded internationally – top tips and lessons learned from taking one brand into multiple markets

 

The breakfast seminar is taking place on the 23rd of May. Breakfast will be available from 8.30am onwards, and will finish at approximately 10.30am. The event is taking place at the Groucho Club, London.

 

This event is free to attend, though places are limited so please email Carolyn at [email protected] to register.