Case Study: Driving Autodesk’s Sales 300% through PPC and Display

PPC-Display-Case-Study

Background

Autodesk, Inc. is an American multinational software corporation that makes software for the architecture, engineering, construction, manufacturing, media, and entertainment industries.

 

Objectives

To drive online growth, increase traffic and sales.

Approach

 

PPC

The main aim here was to use PPC to drive traffic, and we used remarketing lists for a number of different products. We tested variations across international markets, including Scandinavia, the Czech Republic and Italy. In September this approach was fine-tuned by using retargeting lists to deploy highly relevant and specific ad copy, as opposed to generic ad copy. What this meant was that someone searching on a branded term that previously visited the Maya product page of Autodesk would be shown Maya product copy instead of generic ad copy.

Display

Our key strategy was the use of remarketing of lists from the PPC campaign. This activity also meant we could learn from important data in the PPC campaign to apply insight to the display campaign, which led to an increase in ROI. For example, by looking at the buying times for a visitor to click on a PPC ad (conversion lag) we could then apply this weighting on the display campaign. Another example where the application of PPC insight to the display campaign adds value, is in understanding the number of times a person had clicked onto a PPC ad (touch points). This helps to develop an understanding of the time it takes for visitors to convert to buyers, in this instance highlighting the fact that visitors clicked on ads several times, indicating a longer buying cycle.

Results

 

PPC

From January 2014 – August 2014 traffic driven from search remarketing campaigns increased by 400%. Display remarketing activity brought lost customers back in to the market through search.

Display

Autodesk saw an increase in overall traffic by 141% and a 300% uplift in sales between January 2014 (when display activity first started) and August 2014.

We’re Exhibiting!

Performance Marketing Insights London 2014

 

Net Media Planet is pleased to announce that we will be exhibiting for the first time at Performance Marketing Insights London 2014 from the 28th-29th October. This years conference presents ‘Capture, Cultivate and Create’ – a new and comprehensive overview of strategic insight, thought leadership, technology and product innovation across the digital and performance marketing sector. If you wish to stop by and discuss our new Performance Display and Paid Search opportunities or just say hi, our stand is located right next to the main entrance of the Westminster Park Plaza Ballroom.

 

On Tuesday the 29th starting at 12:30 our CEO, Sri Sharma, and Senior Director of Marketing at Papa John’s Pizza, Andrew Gallagher, will also be giving their presentation, “Taking a Slice out of the Advertising World,” at the event. They will delve deep into some of the advertising world’s most challenging scenarios in today’s market featuring topics such as, reacting to competitors in a hyper-competitive sector and making a difference with a more realistic budget allocation. They’ll also discuss audience targeting across many online and offline mediums including radio, print and digital.

 

If you want to attend and haven’t yet booked your ticket we have a 10% off discount code that might be beneficial for you.

 

Please feel free to contact us for any further information.

Watch the Presentations from our Digital Breakfast Seminar

The Personalised Path to Purchase

 

Net Media Planet’s Sept. 2014 Digital Breakfast Seminar was a huge success, featuring presentations from digital marketing specialists from Google, Doubleclick, Cotswold Outdoor, Life Style Sports and eXelate. We are now able to share with you our four speaker presentations from the event. The topics discussed range from consumer search trends and innovations to new 1st and 3rd party data practices all centred around the theme of personalised advertising strategies across Paid Search and Performance Display.

 

 

Matt Bush (Google) – Search and Find

Google’s Head of UK Performance, Matt Bush, discussed 2014 consumer search trends and Christmas marketing strategy.

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Rick Jone’s (Doubleclick) – Prepare for the Future

Doubleclick’s Rick Jones presented on how to use audience data from across platform to enhance programmatic bidding and digital marketing strategies with a single customer view.

download slides

 

Matt Bennathan (eXelate) – 1+3=5

Matt Bennathan, Managing Director of eXcelate, spoke on the combination of first and third party data to create relevant and effective digital marketing strategies.

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Sri Sharma (Net Media Planet) – Winning Hearts

Net Media Planet’s very own Sri Sharma discussed the importance of winning the heart of the consumer.

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If you missed our last event and would like to join one of our future bi-annual seminars sign up for our newsletter or reach out to us through our contact page.

Net Media Planet Shortlisted for Best Integrated Campaign

Net Media Planet is excited to announce that our “Superdrug – Power of Now” campaign has been shortlisted for the UK Search Awards 2014 for Best Integrated Campaign.

 

 

The UK Search Awards celebrates the very best in PPC, SEO, Digital and Content Marketing in the UK. We couldn’t be more proud to be considered for this award alongside our industry agency peers.

Our nominated campaign, “Superdrug – The Power of Now, utilised a bespoke tool in our proprietary technology platform to enable real-time campaign adjustments in response to signals of on-site engagement at times when TV advertising would influence website visitor behaviour.

The award ceremony will be held on Thursday the 6th of November 2014 at Troxy, London. Hopefully we shall see you there.

If you wish to contact our team to see how we can help your company to maximise their performance paid search and display campaigns reach us through our Contact Us page. We would love to give you a bespoke report on how to improve your digital advertising.