Mexico / Industry Insight

The Best Tools for Data Visualization (Dashboards)

Every day, we are exposed to indicators that help us verify that everything is working as it should or that it needs certain adjustments to do so. From the tiny battery that shows us the remaining charge of our smartphones, to the car dashboard with details of speed, gasoline and performance of our vehicle.

Global

Ecommerce Analytics – A 101 On Getting It Right

Whether you’re starting out on the Ecommerce journey or looking to expand it’s important to remember that your web, mobile and marketing analytics aren’t a set and forget activity. Your use of analytics will change as your business does, and your approach will be dependent upon where you are in the growth phase. We see four main growth phases and outline here what you should be thinking about during each of these.

Global / Industry Insight

Web Analytics Frameworks – Who Needs Them?

We all do. Why? For starters few of us have the time to spend performing in-depth analysis of our marketing activities. However quick reviews of the data result in shallow insights.

Global / Industry Insight

Are Your Campaigns Profitable?

With a little work you can measure revenue and sales per campaign in Google Analytics, Adobe Site Catalyst, Coremetrics, WebTrends and other web analytics tools.

The problem is that revenue and sales are not a good indicator for profitability. For campaigns to be generating value to your organisation they must be profitable which in most cases means that the profit made from immediate sales must be greater than the cost of executing that campaign.

Global

How To Calculate Actual Campaign Profit

Calculating the actual profit of your campaigns takes time, however identifying unprofitable campaigns is critical. A robust way to calculate the actual profit is to use the Profit Per Campaign method that requires that the individual Cost of Goods Sold data is available for each item sold.

Global / Industry Insight

How To Calculate Gross Margin Percentage

The Gross Margin Percentage is a key metric that you need to use along side total revenue in your web analytics and reporting tools. The reason for this is that you really need to use profit rather than simple revenue to determine the true value of your campaigns.

Global / Industry Insight

FACEBOOK: Top 3 Tips to Convert this Valentine’s Day

Valentine’s Day: one of the biggest retail holidays in the calendar. With only 7 shopping days left until the big day, we’ve compiled some of the best tips to get the most out of your Facebook advertising spend and maximise your conversions in the last minute shopping frenzy.