One beautiful Monday morning, I took my first steps into both the world of digital marketing and NMPi’s London office. I didn’t know what to expect, all I knew was that this was where I wanted to be, and that I was going to learn as much as I could. As I was taken around the office and introduced to the team, I was met with a warm welcome. The very first thing I thought was “wow, everyone is so friendly and passionate…” And I was right!
My internship was split into three segments, so I could spend time working on 3 services NMPi provides for its clients: paid search, display advertising, and paid social. Each time I moved, I realised how incredibly diverse and fast-paced this industry is.
My first two weeks were focused on training, where I was introduced to the features of Google AdWords and DoubleClick. The training was incredibly detailed, which was very beneficial as digital advertising is a new field for me. It also meant that I was able to meet everyone on the team on a one-to-one basis.
With such in-depth training, it wasn’t long before I realised that even though I might be confident this week, there was always something new to learn. There’s always a new feature or development coming out that might help with a specific task, and clients are always looking for new and innovative solutions. If you’re planning to start a career in digital marketing, you should know that you’ll never be bored!
Like any new member of a company or industry, there were challenges. I was immersed in a new language based only in acronyms: CPC (cost-per-click), CTR (click-through-rate), AOV (average order value). It took a lot of support from my coworkers, but in a matter of weeks, I was fluent. I am still impressed and incredibly thankful to the team for their patience in guiding me through every step of every task. I could really feel that I was here to learn and that everyone was happy to help and walk me through it.
This wasn’t my first time in the working world and so, as an intern, I was expecting to be left alone at some point to do standard intern work – filing, coffee runs, simple tasks. I couldn’t have been more wrong. Even in my first couple of weeks, I was given responsibility, with the best possible supervision. It completely changed the idea of internships that I had based on my past experiences.
One of my biggest highlights was the Friday company round up. Every team is given a chance to highlight what they’ve been up to for the week, giving everyone a chance to celebrate the weekly wins. One week, I was even given the opportunity to give the Agency team’s roundup – a lot of pressure! But it did give me a chance to speak in public and challenge my fear of having all eyes on me.
My internship was more than just interning in an office. I had the chance to go to socials after work, as well as have lunches with the different teams I was working on. I’m not just ending my time at NMPi with knowledge of digital marketing, but with memories of an incredible experience with amazing people.