Global / Industry Insight

Customer 360-view with Google Analytics

If you are a retailer, you may have heard from your team that users viewing or interacting with your content online are likely to finish a purchase offline, but how can you measure that?

Global / Industry Insight

Gmail Native ads in DV360 – The right place at the right time

Email is an integral part of our everyday routine –with Gmail Ads on DV360, your brand can now, too, be a part of this. It is now possible to reach the masses through engaging native ad placements within Gmail that expand to full page ads.

Global / Industry Insight

Ad Exchange’s transition towards First-Price Auction

In early March of this year, Google announced that Ad Exchange will be moving to a first-price auction. In keeping up with the changes in the industry, I had already noticed that the SSPs such as AppNexus, Rubicon, Index Exchange and Sovrn had been falling like dominoes. With the rise of Header Bidding, pre- and post-bid and Google’s own Exchange Bidding I am not surprised that Ad Exchange is now following suit. Change is as good as a holiday, they say. I see the transition towards a first-price auction as a positive one as well, as it will increase transparency across the industry and simplify yield management for publishers.