5 Minutes, 5 Questions: All Things Digital with Roan
Join us in welcoming Roan Mackintosh as he moves from Commercial Director DQ&A South Africa to Managing Director MEA at Incubeta, our parent organisation including DQ&A, NMPi and Joystick.
New Domo Feature: Dashboards
Domo has recently released new Dashboarding functionality within their platform. This is a shift away from the Page – Collection – Card way of organising visualisations, towards the more typical organisation people expect from the term dashboard. This move allows Domo to emulate much more closely what people have been building in Tableau, PowerBI and Google Data Studio.
Why Data Quality In E-Commerce Is So Very Important
Nothing causes senior management or a business owner to distrust the numbers faster than errors in the data. Once that trust is gone it’s very difficult to win back. Whilst it is important that any user of Google Analytics Enhanced E-commerce understands that the transactions that are recorded will not match your accounting system exactly, they should be very close. Typically we aim for an error rate of less that 5% but have seen differences up to 10% on a healthy website with no tracking issues.
ITP 2.1 What it means to your Digital Marketing & Analytics
Unless you are deeply engaged in digital marketing or analytics it is unlikely that you would have heard about ITP 2.1 The acronym ITP stands for Intelligent Tracking Prevention and it is built into the latest versions Apple’s Safari browser and the latest update has big consequences to your tracking and marketing.
Recency, Frequency & Monetary Analysis Using Power BI
A common question that businesses ask themselves is “Which of my customers are the most valuable?” While this is a simple question, there are ways of answering this which can prove to be quite complicated. For example, how does the business define “valuable”? This could be customers who spend the most in total, or customers who have a large number of transactions. Alongside this there are other considerations, such as how recent the last purchase was, or the average basket size.