Global / Industry Insight

Ad Exchange’s First-Price Auction soon a reality

As we mentioned in our July blog post, Google announced in early March of this year that Ad Exchange will be moving to a first-price auction. This is following SSPs such as AppNexus, Rubicon, Index Exchange and Sovrn making the same move from second-price to first-price over the last few years. The transition towards a first-price auction has generally been lauded as an improvement to the programmatic advertising ecosystem, as it will increase transparency across the industry and simplify yield management for publishers.

EMEA / Life & Culture

5 Minutes, 5 Questions: All Things Digital with Roan

Join us in welcoming Roan Mackintosh as he moves from Commercial Director DQ&A South Africa to Managing Director MEA at Incubeta, our parent organisation including DQ&A, NMPi and Joystick.

Global / Industry Insight

New Domo Feature: Dashboards

Domo has recently released new Dashboarding functionality within their platform. This is a shift away from the Page – Collection – Card way of organising visualisations, towards the more typical organisation people expect from the term dashboard. This move allows Domo to emulate much more closely what people have been building in Tableau, PowerBI and Google Data Studio.

Global

Why Data Quality In E-Commerce Is So Very Important

Nothing causes senior management or a business owner to distrust the numbers faster than errors in the data. Once that trust is gone it’s very difficult to win back. Whilst it is important that any user of Google Analytics Enhanced E-commerce understands that the transactions that are recorded will not match your accounting system exactly, they should be very close. Typically we aim for an error rate of less that 5% but have seen differences up to 10% on a healthy website with no tracking issues.

Global / Industry Insight

ITP 2.1 What it means to your Digital Marketing & Analytics

Unless you are deeply engaged in digital marketing or analytics it is unlikely that you would have heard about ITP 2.1 The acronym ITP stands for Intelligent Tracking Prevention and it is built into the latest versions Apple’s Safari browser and the latest update has big consequences to your tracking and marketing.

Global / Industry Insight

Recency, Frequency & Monetary Analysis Using Power BI

A common question that businesses ask themselves is “Which of my customers are the most valuable?” While this is a simple question, there are ways of answering this which can prove to be quite complicated. For example, how does the business define “valuable”? This could be customers who spend the most in total, or customers who have a large number of transactions. Alongside this there are other considerations, such as how recent the last purchase was, or the average basket size.

EMEA / Life & Culture

Incubeta UK’s New London Office

We’re happy to announce that for the first time, Incubeta UK has come together under one roof. DQ&A, NMPi and Joystick have moved to the Bower and can be found on the 16th floor.