Amazon Custom is a separate store on Amazon.com where shoppers can customize your products with their text, images, colors and logo’s. Amazon offers these customized products on the platform and in the ‘department’ specified by the retailer.

When it comes to your display and video campaigns, managing your ad budget and optimising your bids is a tricky beast. With the sheer amount of information available on users – their demographics, their searching habits, and where you’re likely to find them – it’s incredibly difficult to manually find the perfect bid to reach the right person at the right time. Auto-bidding takes away all the hassle, enabling you to optimise your bids using countless data points that would be impossible for a human to group together.

What will be your Black Friday and Cyber Monday strategy as seller on Amazon? Increase marketing budgets and focus on specific, strategic product categories, rather than on your entire portfolio.