EMEA / Industry Insight
Mexico / Industry Insight
The Great Ones Move to D2C Omnichannel
Currently, digital media is gaining popularity, some of the most recognized brands are creating their native e-commerce to offer products online and give the consumer the option to get the product they want from the comfort of their home. This is generating a change in the distribution chain, becoming a D2C (direct to consumer) channel, which enables the consumer one more option to reach the product and helps the brand directly understand the needs of its consumers. To be able to exemplify what this is about, we present 3 brands that are making changes to speak to their customers directly, through their respective e-commerce.
Mexico / Industry Insight
Checkout Funnel at Google Analytics
The Checkout Funnel Report requires enhanced eCommerce enabled in Google Analytics, check out this article with best practices.
Mexico / Industry Insight
GTM Best Practices for Enhanced E-commerce
Thinking about implementing Google Tag Manager(GTM) to measure your online business? Before you start we recommend reading this guide that will be very useful to know the best way to proceed with the implementation before you call the IT team.
Mexico / Industry Insight
UTEL Case Study at Think with Google
Our client, the online Mexican university UTEL intends to capitalize on the democratizing power of the Internet with the aim of facilitating access to university education for a greater number of people. With the aim of inspiring and helping companies that use its business tools to meet their objectives, Think with Google addressed our success story with UTEL University and the use of the recently launched AdWords “Similar Audiences” functionality.
EMEA / Media / Work & Awards