Mexico / Industry Insight

Data Studio: Google’s Native Option for Data Visualization

I have had several conversations with fellow marketers where they tell me how still in 2020, they use Excel or Powerpoint documents to review data from their digital campaigns and Google Analytics reports and generate insights. Clearly all this data is retrieved manually and then displayed in graphs. Would you believe me if I told you that you can automate this operation through a completely free Google tool? That’s right, its name is Data Studio and it’s Google’s native data viewer.

EMEA / Industry Insight

MythBusting: Facebook’s Server-to-Server Integration

Here at Incubeta, intelligent, accurate attribution is always front and center of our decision making. Social has always required a slightly different approach from our other performance channels due to the extremely limited insight available via third party tracking solutions.

EMEA / Media / Work & Awards

Webinar Wrap Up: The Future of Commerce

Our fourth webinar featured special guest Sophie Ellis from Facebook, as we take a look at some of the intricacies of paid social, and the future of commerce. As retail and commerce adapt to our current situation, this session provides some very valuable insights to help retailers prepare.

Global / Industry Insight

Auction-Time Bidding in SA360

When it comes to meeting your business goals, maximising your marketing performance is crucial to your success. Optimising your bids helps to ensure that you appear in front of your most valuable users, but it’s hugely time-consuming and takes a lot of guesswork.

EMEA / Life & Culture

Why I Joined Incubeta

Greta Bezzini is the latest addition to the Incubeta team in our London office. She joins as a Programmatic Consultant with over a year of agency-side experience and a Postgraduate Diploma in Digital Marketing. She was one of our new joiners who was fully onboarded remotely. After a few weeks with the team, we caught up with her to find out how she was doing, and why she chose to join Incubeta.

EMEA / Media / Work & Awards

Webinar Wrap Up: SEO to the Rescue

In the fifth instalment of Incubeta’s Virtual Learning Series, Joe Comotto brings his knowledge of SEO to highlight how this often overlooked practise can play an important role in getting your business through the pandemic and into the new normal.