Mexico / Industry Insight
EMEA / Industry Insight
MythBusting: Facebook’s Server-to-Server Integration
Here at Incubeta, intelligent, accurate attribution is always front and center of our decision making. Social has always required a slightly different approach from our other performance channels due to the extremely limited insight available via third party tracking solutions.
EMEA / Media / Work & Awards
Webinar Wrap Up: The Future of Commerce
Our fourth webinar featured special guest Sophie Ellis from Facebook, as we take a look at some of the intricacies of paid social, and the future of commerce. As retail and commerce adapt to our current situation, this session provides some very valuable insights to help retailers prepare.
Global / Industry Insight
Auction-Time Bidding in SA360
When it comes to meeting your business goals, maximising your marketing performance is crucial to your success. Optimising your bids helps to ensure that you appear in front of your most valuable users, but it’s hugely time-consuming and takes a lot of guesswork.
EMEA / Life & Culture
Why I Joined Incubeta
Greta Bezzini is the latest addition to the Incubeta team in our London office. She joins as a Programmatic Consultant with over a year of agency-side experience and a Postgraduate Diploma in Digital Marketing. She was one of our new joiners who was fully onboarded remotely. After a few weeks with the team, we caught up with her to find out how she was doing, and why she chose to join Incubeta.
EMEA / Media / Work & Awards