AMERICAS / Industry Insight

Getting to the Top With CLIMB

It feels like it’s becoming more and more difficult to win in marketing these days. Increases in complexity, platforms, and walled gardens are all contributing factors, but the greatest issue will always be: how can this advertiser afford to pay that much?

Mexico / Industry Insight

Data Storytelling: Data Helps Tell Stories and Make Decisions

We are living in an era in which much of the economy is based on the powerful combination that has developed the triad communication-technology-hyper connection, which has led to an unprecedented amount of data in the history of the world. It is because of this that disciplines such as Data Science and Big Data have gained greater relevance in the last decade. Its foray has revolutionized practically every industry: