APAC / EMEA / Life & Culture

Incubeta Insider UK: From Australia to the UK with Holly Martin

In our latest Incubeta Insider piece, we spoke to Account Director Holly Martin, who after two and a half years in the Sydney office, crossed the waters and joined our UK team at the height of national lockdown. Holly discusses how she juggled starting a new job, with the trials and tribulations of moving halfway across the world – all in the midst of a global pandemic.

EMEA / Industry Insight

Incubeta UK: Bringing Creative to the forefront this Christmas

As we hurtle towards the festive period, and the inevitable influx of consumer spending that accompanies it, advertisers will be dusting off more than just their baubles this Christmas.

EMEA / Work & Awards

Incubeta’s Head of Product Development Fred Maude features in PerformanceIn’s Top 50!

We are proud to announce that our Head of Product Development, Fred Maude is listed on PerformanceIn’s Top 50 Industry Players 2020.

EMEA / Industry Insight

A Spotlight on Amazon: Incubeta Analyses Prime Day

Shoppers were abuzz last week as we saw the return of Amazon’s infamous Prime Day – a 48 hour extravaganza put on for the platforms paying (prime) customers.

Global / Industry Insight

Google Ads reduction of Search Term Data

It came as a somewhat unwanted update when, at the start of September, Google Announced that, with immediate effect, it would be reducing the number of search terms that appear in any advertisers paid search query report.

EMEA / Life & Culture

Incubeta Insider UK: The Logistics of a Lockdown Start with Ed Auden

With the introduction of national lockdown in the UK, and the 60% increase in individuals working from home, over 54% of professionals believe that remote-working is having a profound effect on team building and the morale of their employees, thereby making it difficult for new joiners to fully integrate with the team.

EMEA / Industry Insight

Maximizing Marketing Performance in the House & Home Industry

The House & Home industry has had to adapt and evolve in past months amid store closures, pivots to E-commerce, mixed reopenings, and more. Despite these changes, consumer trends reveal new opportunities for brands to boost both their marketing and business performance. Last month, our Head of Delivery, Craig Brown, took a deeper dive into consumer behaviors and key tactics that can advance digital strategies.