EMEA / Life & Culture
Global
Sourdough, Tigers, and Chess, Oh My! The 2020 Trends We didn’t Expect
We can all agree that 2020 has been a year like none other before. Much like in the Wizard of Oz, we’ve been swept up into an unforeseen tornado, and have found ourselves housebound for the majority of the year. It’s definitely one for the history books, and the yearly search trend data undoubtedly echoes this. With Google releasing their report on top Consumer Trends for 2020, we couldn’t help but pick out some of our favourites from this year. Here’s a round-up of the top unpredictable and wacky trends we saw throughout the year.
APAC / Industry Insight
Incubeta AUS/ASIA: 2021 Predictions
In the final instalment of our Incubeta Predicts series – where we asked our teams across the globe for their 2021 industry predictions – we caught up with the Australasia team, over in Sydney & Singapore. Covering everything from Ad Customisation and YouTube, to Diverse Marketing and Social Channels – here are their thoughts.
Global / Industry Insight
Parallel Tracking: What is it & How is it enabled in Microsoft Advertising?
As technology steadily burgeons, consumer expectations for their web experiences are higher now than ever before – even a one-second increase in page load time can decrease consumer conversions by 20%. Parallel tracking exists to combat this. An alternative to traditional click tracking, parallel tracking speeds page load time by running third-party trackers in the background rather than redirecting the user.
Global / Industry Insight
The Future of Facebook: What the (possible) Loss of Instagram could mean for the Social Media Giant.
On Wednesday 9th December, Facebook became the second tech giant this year to face a major legal challenge after the U.S. Department of Justice (DOJ) filed two lawsuits against the social media company, saying it used a “buy or bury” strategy to obtain rivals, whilst keeping smaller competitors at bay. These legal challenges follow the well-publicised events in October, when the DOJ sued Alphabet Inc’s Google – accusing the tech giant of using its market power to fend off rivals.
AMERICAS / Industry Insight
Incubeta US: 2021 Predictions
In the fourth instalment of our Incubeta Predicts series – where we asked our teams across the globe for their 2021 industry predictions – we caught up with the US team, over in New York & LA. Covering everything from Digital Acceleration and Video, to Technological Innovation and Streaming – here are their thoughts.
EMEA / Industry Insight
Incubeta EU: 2021 Predictions
In the third instalment of our Incubeta Predicts series – where we asked our teams across the globe for their 2021 industry predictions – we caught up with the EU team from the Netherlands and Germany. Covering everything from Programmatic TV and Dynamic Creatives, to Privacy and Google Analytics – here are their thoughts.
EMEA / Industry Insight
Incubeta ZA: 2021 Predictions
In the second instalment of our Incubeta Predicts series – where we asked our teams across the globe for their 2021 industry predictions – we caught up with the South Africa team, over in Cape Town. Covering everything from Budgeting and Machine Learning, to Privacy and AI – here are their thoughts.
Global / Work & Awards