EMEA / Life & Culture

Incubeta Insider UK: Charity Starts at Home

In our latest Incubeta Insider piece, we spoke to Sophie Neal, Financial Analyst and Chair Lead of Incubeta’s Internal Charity Committee. Sophie discusses how the business strived to support both local and international charities throughout the pandemic, and combat loneliness and vulnerability in the lead up to Christmas.

Global

Sourdough, Tigers, and Chess, Oh My! The 2020 Trends We didn’t Expect

We can all agree that 2020 has been a year like none other before. Much like in the Wizard of Oz, we’ve been swept up into an unforeseen tornado, and have found ourselves housebound for the majority of the year. It’s definitely one for the history books, and the yearly search trend data undoubtedly echoes this. With Google releasing their report on top Consumer Trends for 2020, we couldn’t help but pick out some of our favourites from this year. Here’s a round-up of the top unpredictable and wacky trends we saw throughout the year.

APAC / Industry Insight

Incubeta AUS/ASIA: 2021 Predictions

In the final instalment of our Incubeta Predicts series – where we asked our teams across the globe for their 2021 industry predictions – we caught up with the Australasia team, over in Sydney & Singapore. Covering everything from Ad Customisation and YouTube, to Diverse Marketing and Social Channels – here are their thoughts.

Global / Industry Insight

Parallel Tracking: What is it & How is it enabled in Microsoft Advertising?

As technology steadily burgeons, consumer expectations for their web experiences are higher now than ever before – even a one-second increase in page load time can decrease consumer conversions by 20%. Parallel tracking exists to combat this. An alternative to traditional click tracking, parallel tracking speeds page load time by running third-party trackers in the background rather than redirecting the user.

Global / Industry Insight

The Future of Facebook: What the (possible) Loss of Instagram could mean for the Social Media Giant.

On Wednesday 9th December, Facebook became the second tech giant this year to face a major legal challenge after the U.S. Department of Justice (DOJ) filed two lawsuits against the social media company, saying it used a “buy or bury” strategy to obtain rivals, whilst keeping smaller competitors at bay. These legal challenges follow the well-publicised events in October, when the DOJ sued Alphabet Inc’s Google – accusing the tech giant of using its market power to fend off rivals.

AMERICAS / Industry Insight

Incubeta US: 2021 Predictions

In the fourth instalment of our Incubeta Predicts series – where we asked our teams across the globe for their 2021 industry predictions – we caught up with the US team, over in New York & LA. Covering everything from Digital Acceleration and Video, to Technological Innovation and Streaming – here are their thoughts.

EMEA / Industry Insight

Incubeta EU: 2021 Predictions

In the third instalment of our Incubeta Predicts series – where we asked our teams across the globe for their 2021 industry predictions – we caught up with the EU team from the Netherlands and Germany. Covering everything from Programmatic TV and Dynamic Creatives, to Privacy and Google Analytics – here are their thoughts.

EMEA / Industry Insight

Incubeta ZA: 2021 Predictions

In the second instalment of our Incubeta Predicts series – where we asked our teams across the globe for their 2021 industry predictions – we caught up with the South Africa team, over in Cape Town. Covering everything from Budgeting and Machine Learning, to Privacy and AI – here are their thoughts.

EMEA / Industry Insight

Incubeta UK: 2021 Predictions

With Christmas just around the corner, Incubeta is excited to introduce our latest series; Incubeta Predicts, where we asked our teams across the globe for their 2021 industry predictions. 

Global / Work & Awards

Incubeta Ignite – The Next Steps in Search

November started with somewhat of an SEO shakeup, as Google announced that, as of May 2021, Page Experience Signals would be included within the Search ranking process. If a site performs poorly or doesn’t comply with the new algorithm, then you can almost certainly expect to see some sort of downturn in Organic Google performance. The question that needs asking is, what does that mean for your Google Ranking and SEO strategy?