Global / Industry Insight

Demystifying Google’s Core Web Vitals – Largest Contentful Paint (LCP)

As we draw closer to May, and the launch date of Google’s Page Experience algorithm update we’re thrilled to introduce our latest series ‘SEO: Demystifying Google’s Core Web Vitals’. In this three part series we’ll be dissecting each of the core web vital metrics in an easy and practical manner to unpack the technical jargon, and prepare you for what lies ahead. This week we’ll be discussing Largest Contentful Paint (LCP) – the measurement of loading performance.

Global / Work & Awards

Seamless Search; Your Questions Answered

Last week we were thrilled to host our second virtual event of 2021 – Seamless Search; Ask Us Anything. Incubeta’s Senior Commercial Manager, Sophie Dixon was joined by our Director of Strategy Damien Bennett, to discuss our new proprietary technology – expanding on the methods by which brands can use Seamless Search to achieve the best results possible for their business. 

EMEA / Life & Culture

Incubeta Insider ZA: Maintaining Culture Amidst Covid-19

In our latest Incubeta Insider piece, we spoke to Publisher Liaison & Senior GMP Tech Advisor Kelly Rossouw from the Incubeta Operations Hub in Cape Town. Having been at the business for 5 years, Kelly is a valued member of the Incubeta Culture Club – a society designed to maintain a sense of culture and unity throughout the company. Where once the club hosted on-site meetings and gatherings, the Covid-19 pandemic rendered this impossible and the functionality of the society was jeopardised. Kelly discusses how Incubeta SA strived to maintain the club throughout the pandemic and preserve a trusting, and culture rich environment for all employees.

Global / Industry Insight / Work & Awards

Incubeta Ignite: Analytics in Action

Last week we were thrilled to host our first event of 2021 – Incubeta Ignite: Analytics in Action. Incubeta’s new US CEO John Cawdery was joined by our UK Head of Analytics, Kate Jervis. Kate started her career in analytics working client-side and brought her experience in data strategy and analytics to DQ&A by Incubeta when she joined in 2016. With over 8 years of industry experience, Kate discussed the emerging trends forecasted for 2021, whilst exploring the importance of Privacy Centricity, and the future of a cookie-less world.

Global / Life & Culture

Incubeta Welcome Lars Lehne as New Group CEO

We’re excited to announce the appointment of Lars Lehne as the new Group CEO of Incubeta. Based out of Hamburg, Germany, Lars will be taking over from founder Alan Lipschitz, who will be moving into the role of Chairperson of the Board of Directors of Incubeta.

Global / Industry Insight

3 Key Considerations for Higher Education Marketing in 2021

The dust has settled, and the fall semester is over. With education being one of the most affected industries since the start of COVID-19 lockdowns, academic institutions have been placed in a compromised position. With classes going from mainly in-person to completely virtual, not only did colleges around the United States have to completely readjust their entire approach to education, they also needed to heavily focus on the enrolment.

EMEA / Industry Insight

Top Tips for Graduates: 5 Minutes with Tyla-Jade Adams

In the second instalment of our How to Get Hired talent series – where we offer up tips and tricks to help applicants navigate the job industry, and stand out from the crowd – we spoke to Talent Acquisition Executive, Tyla-Jade Adams to hear her top tips for graduates and university leavers. Covering everything from Cover Letters to HR Recruiters, here is her ‘golden’ advice on how to get hired in an ever changing world.

EMEA / Industry Insight

Top Tips for Video Interviews: 5 Minutes with Mark Stangroom

With the current economic climate, unemployment rates are at an all time high and standing out from the crowd is more important now than ever before. Recruitment can be a lengthy and testing process, and without the correct skillset, many may miss out on the opportunity. To combat this, we are thrilled to introduce our first talent series – How to Get Hired – in which we’ll be shining a spotlight on the recruitment process. 

Mexico / Industry Insight

Perspectives of Human Talent in the Face of Digital Transformation

The digital marketing industry is closely related to technological advances and that poses constant challenges in various aspects. One of the main ones has to do with human talent and the specialization that is sought in it.