Join us for our latest webinar looking at the ins and outs of Amazon.
According to a Feedvisor study published in March, two thirds of US shoppers typically start their search for new products on Amazon. Customer journeys are changing and, with the continued rise of their advertising platform, it’s no surprise that digital spending is growing rapidly on the Amazon marketplace compared to Google and Facebook.
How can we as advertisers use Amazon effectively in tandem with Google search to benefit performance across both channels? Is there a consistency in user search behaviour across these channels, and how can we use this data to better our bidding decisions? Peter’s webinar will give you answers to these and more as he takes us through the world of Amazon.