Entries by admin

Clicks2Customers rebranded to NMPi as part of global growth strategy

We’re pleased to announce that Clicks2Customers has rebranded its operations across Asia to NMPi as the company expands globally. After having operated in the Asian market for over 7 years, we will begin trading as NMPi as of today. Currently, NMPi has offices in Australia, South Africa, the UK, the Netherlands, and Switzerland. “We are […]

#12DaysofStrategy: How does Christmas on Sunday Effect Shopping Behaviours?

Christmas falling on a Sunday leaves an entire day free for last minute shopping, sometimes referred to as “Panic Saturday”. In addition to this retailers may also see instances of showrooming, whereby a consumer sees an item in-store but completes their purchase online, sometimes at a lower price. A typical consumer experiences a digital touch […]

#12DaysofStrategy: Getting Demographic Targeting Right

With increased competition this year and Amazon’s ever-strong presence, advertisers need to be more intelligent with their budgets. This includes which keywords to bid on, which users to target, and the best times to increase coverage. This year, Google has enabled demographic targeting for search, and this article explores the opportunities it creates in improving […]

#12DaysofStrategy: How to Maximise Audience Data

Maximising the value advertisers leverage from their audience data is one of the fundamental digital marketing principles marketers need to get right. However, this is often something that advertisers struggle with, but there are several types of audience data that advertisers have access to and can easily collect. Often referred to as first-party data, the […]

Essential Guide Programmatic Display

Delivering the right advert to the right consumer at the right time is the key goal for advertisers. Programmatic Display advertising has made that concept a reality for brands…

RLSA PPC Essential Guide

Remarketing Lists for Search Ads (RLSAs) have been around since mid-2013 and are potentially a game changer, particularly for brands with smaller marketing budgets…

Mobile PPC Essential Guide

With mobile advertising showing over 75% growth during 2013 (AdAge Mobile Face Pack), mobile has become an essential part of every digital marketer’s strategy…