Entries by Lisa Rogers

NMPi to Acquire Creative Specialist, Joystick

Today, we are so delighted to announce that NMPi and our sister company, DQ&A, have agreed to acquire a fantastic international digital creative specialist, called Joystick.   Established in 2006, and now with a team of over 90 digital creative experts in New York, Los Angeles, London, Santo Domingo, and the Philippines, Joystick is a […]

Meet Philip Mostert, Managing Director of NMPi Asia

After announcing yesterday that Clicks2Customers has rebranded to NMPi, we are pleased to introduce the Managing Director of NMPi Asia, Philip Mostert. Philip has over 12 years digital marketing and project management experience and is a keen observer of trends. In 2010 he was the digital syndicate lead for the Soccer World Cup in South Africa, working with […]

[Case Study] Real-Time Visability of Snow Heights for Transavia

When a consumer looks to book a ski holiday, they think about clear blue skies and white slopes. However, over the past few years, we have learned that there is no guaranteed there will be snow in Europe, and consumers have begun to want confirmation of snow conditions before booking a flight. For one of […]

In-House or Outsourced? Answering the Age Old Question

When it comes to deciding between building an in-house digital team or outsourcing activity to an agency the question remains; is there really a best practice? While there are no hard-and-fast rules, we’ve included some suggestions that can help you decide where you want to invest your resources. Some industry experts suggest that whether you outsource or keep […]

#12DaysofStrategy: My holiday sales aren’t where I want them. How do I fix this?

We are almost half-way through December and the Christmas shopping season is well under way. The digital marketing strategy for the festive period has been implemented and we will now begin to see indicators of whether it is paying off… or not. We all hope that analysing trends and lessons from previous years and developing […]

#12DaysofStrategy: Taking your Shopping Campaigns to the Next Level

With Christmas just around the corner, brands are pushing for the last sales before Christmas day. This year the industry has seen online sales over Christmas have soared by 12% with many traditional high street retailers allocating more budget towards digital marketing and online advertising. With the rise of Amazon Prime, same day delivery and Click […]