This author has yet to write their bio.Meanwhile lets just say that we are proud Sandra contributed a whooping 67 entries.
Last week, we looked at some of the current issues around advertising in part I of our two part series on transparency. This week, we examine why these issues must matter to agencies and advertisers and what needs to change in order to restore consumer trust. Why are these issues a big deal? In the […]
In part I of our two part series on transparency in advertising, we look at the recent demand for transparency from brands and consumers, who is affected, and what needs to be addressed. The term ‘transparency’ has been bandied about the advertising industry for years but will take on exceptional importance in 2017. After a […]
There has been a recent spate of articles calling out brands whose ads have appeared on political websites, sometimes event inadvertently funding terror or hate groups. This should never happen. So how has it been happening? Brands are paying a lot of money to have agencies place ads for them and since this issue keeps […]
William Alexander Junior Insight Analyst When I graduated from Leicester with a Masters in Geology back in 2015, frankly, I wasn’t sure what I wanted to do with my life. I knew it probably didn’t lie in Geology. To be honest, I just fell into my first job with little real world experience. I learned […]
This year, home voice assistants have created a stir amongst technology enthusiasts. Voice search, the main feature behind home voice assistants such as Amazon Echo and Google Home, is poised to be the technology of the year. Technically, voice search isn’t “new”. Apple’s Siri was introduced on the iPhone in October 2011, though initial responses […]
Google recently announced that it will take steps to improve YouTube metrics reporting for its advertisers, while addressing privacy concerns for users. It will rely less on pixel and cookie data to give advertisers an idea of how their video campaigns are faring, and focus on developing better mobile video tracking tools. On the user […]
Video became popular in 2015, but truly exploded in 2016. By including a video on a landing page, you can increase conversion rates by 80%. In addition, after watching a video, 64% of viewers are more likely to buy a product online, with 90% of users saying that product videos are helpful during the decision process. […]
We are excited to announce that Campaign Manager, Anna Jorysz, has been nominated for the Performance Marketing Award’s Industry Rising Star! The prize is awarded to the best and brightest in Performance Marketing. We are very proud of her hard work and efforts! Get involved and cast your vote! Anna joined NMPi as an Analyst in […]
According to a Cisco study, 80% of information consumed on the internet will be via video by 2019. Video is swiftly overtaking written content as the go-to means of sharing vital information about brands, products, and services. It is vital marketers add this format to their marketing strategy. The question is: How can you successfully integrate video into […]
Black Friday is kicking it up a notch with more shoppers than ever moving from out on the streets, to inside their homes, as online shopping is expected to skyrocket during the start of the holiday season. The Brick-and-Mortar Decline Retailer information specialist, Verdict, has predicted that retailers will see will see a sharp downturn […]
