Australian digital media agency, Clicks2Customers (C2C), has just announced a rebrand. As of today, they will be delivering their award-winning approach under the NMPi brand.
Clicks2Customers is known for their work with leading APAC retail brands including, Bonds, Rebel, Woolworths & Topshop. This rebrand will see them joining forces with their sister company NMPi. Originally founded in London, NMPi offers comprehensive media planning, implementation, and performance advertising across all digital channels.
With over 250 employees across 4 global locations, C2C will be joining a network of agencies delivering localised digital campaigns.
“This is an opportunity for two companies to come together and share nearly 30 years of knowledge and experience in the industry. This was a perfect match for us; by utilising the skills built up by NMPi in the UK market we can increase our local proposition, and offer a much wider portfolio of services to our Australasian clients” says Sam Shennan, Managing Director of NMPi Australasia.
The move into the Australian market is part of an ongoing international expansion strategy. “Over the next year we will continue to grow our business and the knowledge we share across the business. The expansion enables us to implement even more complex international campaigns with local insight, “said Luke Judge, Managing Director of NMPi (UK).
“The introduction of NMPi into new markets allows the transfer of some unique strategies, processes, and tools. Together, we are strengthening our international positioning and our comprehensive services,” continues, Judge.
“The future is bright as we continue to evolve in the Australian market and learn from our international colleagues. This expansion enables us to offer unparalleled service, and a premium digital proposition to our customers across the globe. We look forward to this exciting new addition to the NMPi family and to our continued growth throughout 2017 and beyond,” says Shennan.