“Most attempts at organisational change fail because the psychology of change is ignored” – Winum, Ryterband, and Stephenson
While the digital landscape is experiencing an unprecedented paradigm shift towards user privacy, one thing has remained consistent throughout: humans’ reluctance and resistance towards change, especially when it disrupts our routines or threatens our comfort zones. Change can evoke various emotions such as fear, uncertainty, and anxiety, but we tend to forget that change is also at the forefront of versatility, progress, innovation and ultimately success.