At times of crisis, marketing often feels the flack. It’s one of the first budgets to be cut and one of the most visible faces of a brand: get the communications wrong and the world will notice. At the same time, it’s also a function that, delivered efficiently and effectively, helps businesses bounce back in […]
About Fred Maude
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Entries by Fred Maude
Read Time: 5 mins 30 secs In a piece last July, I explored how Google was returning to an old system through its Comparison Shopping Services platform. Those with a few years of digital experience will likely see the striking resemblance between CSS click-throughs and the lost world of bridging pages between Google and merchant […]
Most online retailers will be running sales from now until the end of New Year to make the most of the influx of consumer shopping and trying to hit year-end targets. But what about the travel industry? Air Travel search interest drops in October, November and December by 11%, 18% and 14% respectively compared to the […]