Entries by Harry Hughes

Making Sense of Cofunded Marketing

Read Time: 3 mins 30 secs Co-operative marketing is nothing new: manufacturers and retailers agreeing to share the cost of an ad to either increase exposure to the manufacturer’s product or to run extra promotions. Whenever Apple promotes the latest iPhone with a TV advert referencing a phone network, or JML highlights the stores that […]

Best Practice: Product Launches

The launch of a  major product can often be a make or break moment for any company. Whether it’s the launch of an updated version of an existing product, or a brand new product or service altogether, launches can significantly alter a business’ competitive landscape. Over the years, we have supported a number of brands […]